Book Description
A one-of-a-kind book showcasing the evolution of many of the world's greatest logos.
Author : Ron van der Vlugt
Publisher : Bis Pub
Page : 306 pages
File Size : 21,23 MB
Release : 2012
Category : Design
ISBN : 9789063692605
A one-of-a-kind book showcasing the evolution of many of the world's greatest logos.
Author : Armando Milani
Publisher : Lettera ventidue Edizione
Page : 0 pages
File Size : 39,12 MB
Release : 2018-03
Category : Design
ISBN : 9788862422505
The book is a collection of 100 logos designed between 1965 and 2017 by world-renowned Italian graphic designer, Armando Milani. AUTHOR: Armando Milani, who conceived of and designed this book, is President of AGI / Italy (Alliance Graphique International) and President of Milani Design, with offices in Milan and southern France. He organizes lectures and seminars on graphic design. In 1992 he produced the book "Double Life", with the sense of humor and creativity of 80 AGI designers and an introduction by Paul Rand, and in 2000, "50 poems of Lawrence Ferlinghetti and 50 images of Armando Milani". In 2003 he designed a poster for the United Nations, "War/Peace", that was displayed all over the word. In 2015 he designed the book "No Words Posters", a collection of the works of 80 international graphic designers.
Author : Mark Sinclair
Publisher : Laurence King Publishing
Page : 514 pages
File Size : 42,53 MB
Release : 2014-09-08
Category : Design
ISBN : 1780676360
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Author : Rafaela Vinotti
Publisher : INDEX BOOK
Page : 12 pages
File Size : 39,9 MB
Release : 2009
Category : Art
ISBN : 8492643099
"Basics" is a series about the basic disciplines of graphic design. The first installment in the series is about logos and is classified into three categories: graphics, typography and illustration. Basics-Logos features 2067 different logos developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.
Author : David E. Carter
Publisher : Harper Collins
Page : 402 pages
File Size : 31,71 MB
Release : 2006-05-23
Category : Art
ISBN : 0060891947
The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
Author : Jingying Chen
Publisher : CRC Press
Page : 192 pages
File Size : 37,40 MB
Release : 2018-10-08
Category : Computers
ISBN : 1439847851
Used by companies, organizations, and even individuals to promote recognition of their brand, logos can also act as a valuable means of identifying the source of a document. E-business applications can retrieve and catalog products according to their logos. Governmental agencies can easily inspect goods using smart mobile devices that use logo recognition techniques. However, because logos are two-dimensional shapes of varying complexity, the recognition process can be challenging. Although promising results have been found for clean logos, they have not been as robust for noisy logos. Logo Recognition: Theory and Practice is the first book to focus on logo recognition, especially under noisy conditions. Beginning with an introduction to fundamental concepts and methods in pattern and shape recognition, it surveys advances in logo recognition. The authors also propose a new logo recognition system that can be used under adverse conditions such as broken lines, added noise, and occlusion. The proposed system introduces a novel polygonal approximation, a robust indexing scheme, and a new line segment Hausdorff distance (LHD) matching method that can handle more distortion and transformation types than previous techniques. In the first stage, raw logos are transformed into normalized line segment maps. In the second stage, effective line pattern features are used to index the database to generate a moderate number of likely models. In the third stage, an improved LHD measure screens and generates the best matches. A comprehensive overview of logo recognition, the book also presents successful applications of the technology and suggests directions for future research.
Author : LORA STARLING
Publisher : BalboaPress
Page : 313 pages
File Size : 35,86 MB
Release : 2011-12-16
Category : Business & Economics
ISBN : 1452503028
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Author : Lisa Silver
Publisher :
Page : 148 pages
File Size : 14,82 MB
Release : 2001
Category : Advertising
ISBN : 156496759X
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Author :
Publisher :
Page : 594 pages
File Size : 48,68 MB
Release : 2003
Category : Trademarks
ISBN :
Author : Rose Drew
Publisher : Routledge
Page : 289 pages
File Size : 13,89 MB
Release : 2013-07-03
Category : Religion
ISBN : 113667327X
"This is a detailed exploration of Buddhist Christian dual belonging, engaging - from both Buddhist and Christian perspectives - the questions that arise, and drawing on extensive interviews with well-known individuals in the vanguard of this important and growing phenomenon. The issue is pressing insofar the last century has witnessed a gradual but profound transformation of the West's religious landscape. In today's context of diversity, people are often influenced by more than one religion. Multireligious identities are consequently on the rise. At one end of the spectrum are those who identify themselves as fully belonging to more than one tradition. One of the most prevalent combinations is Christianity and Buddhism This book addresses central and fundamental questions. How is it possible to be authentically Buddhist and authentically Christian when, for example, God is central to Christianity yet absent from Buddhism; when Christians have faith in Jesus Christ while Buddhists take refuge in the Buddha; when Christians hope for heaven and Buddhists hope for nirvana; and when Buddhists and Christians engage in different practices? Are those who identify themselves as belonging to both traditions profoundly irrational, religiously schizophrenic, or perhaps just spiritually superficial? Or is it possible somehow to reconcile the thought and practice of Buddhism and Christianity in such a way that one can be deeply committed to both? And if it is possible, will the influence of Buddhist Christians on each of these traditions be something to be regretted or celebrated?"--