21st Century Secrets to Effective PR


Book Description

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.







21 Lessons for the 21st Century


Book Description

#1 NEW YORK TIMES BESTSELLER • In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the world’s most innovative thinkers explores what it means to be human in an age of bewilderment. “Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.”—Bill Gates, The New York Times Book Review A FINANCIAL TIMES BEST BOOK OF THE YEAR How can we protect ourselves from nuclear war or ecological catastrophe? What do we do about the epidemic of fake news or the threat of terrorism? How should we prepare our children for the future? 21 Lessons for the 21st Century is a probing and visionary investigation into today’s most urgent issues as we move into the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive. In twenty-one accessible chapters that are both provocative and profound, Harari untangles political, technological, social, and existential issues and offers advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? Why is liberal democracy in crisis? Harari’s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.




Strategic Communications


Book Description

The basic principles of researched-based strategic planning remain unchanged




Secret and Suppressed II


Book Description

The groundbreaking first edition of Secret and Suppressed influenced many in the conspiratorial 90s (including Chris Carter and his X-Files). Now comes the second edition, presenting a new set of revelations, rants, visions and nightmares that illuminate the paranoid and nightmarish post-9/11 world.




The Surprising Science of Meetings


Book Description

No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. In The Surprising Science of Meetings, Steven G. Rogelberg draws from extensive research, analytics and data mining, and survey interviews to share the proven techniques that help managers and employees change the way they run meetings and upgrade the quality of their working hours.




Strategic Planning for Public Relations


Book Description

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.




Secret Anchorages of Brittany


Book Description

Secret Anchorages of Brittany provides concise pilotage directions for practically all the natural anchorages along the Brittany coast, from the Bay of Mont St Michel round to the great estuary of the Loire. As with the first edition, the anchorages start near Cap de la Hague on the Cotentin Peninsula and include Iles Chausey. The book enters Brittany waters near Cancale and follows the whole 300-mile coastline, with its rivers, estuaries and offshore islands, looking into every nook and cranny on the way. This stylish second edition includes many new anchorages and is lavishly illustrated in colour, while the anchorage charts have been redrawn and verified against the Admiralty or French SHOM charts. The pilotage sections are peppered with short features on the maritime traditions, life and history of this inimitable coast. Peter Cumberlidge is a well known writer and photographer who cruises widely under sail and power. He always returns to Brittany with affection and the new Secret Anchorages reflects his sympathy for this fabulous cruising area, the people who live here and the superlative seafood for which the coast is justly renowned.




Secrets of Success at Work


Book Description

- What do highly successful professionals know that the rest of us don't? - Do they have a secret recipe for success? - Is there a special alchemy at work? Secrets of Success at Work reveals the 50 things you need to know to achieve all your professional goals, whatever your ambition. Some will surprise you, and all will inspire you. Put these 50 simple strategies together and you have a recipe for success in the workplace, a proven formula that will unlock the secrets and uncover your potential.




Physical Medicine & Rehabilitation Secrets


Book Description

For more than 30 years, the highly regarded Secrets Series® has provided students, academics, and practitioners in all areas of health care with concise, focused, and engaging resources for quick reference and exam review. Physical Medicine and Rehabilitation Secrets, 4th Edition, offers practical, up-to-date coverage of the full range of essential topics in this dynamic field. This highly regarded resource features the Secrets' popular question-and-answer format that also includes lists, tables, weblinks, pearls, memory aids, and an easy-to-read style – making an inquiry, reference, and review quick, easy, and enjoyable. - The proven Secrets Series® format gives you the most return for your time – concise, easy to read, engaging, and highly effective. - Fully revised and updated, including new information on geriatric rehabilitation, rehabilitation philosophy, vocational rehabilitation, disability rating and impairments, and legislation and reimbursement. - New chapters and content include Longitudinal Learning; Regenerative Medicine; Musculoskeletal Ultrasound, PM&R ideology and Disability Awareness & Sensitivity, Organ Transplantation; Spinal Deformity: and more. - Top 100 Secrets and Key Points boxes provide a rapid overview of the secrets you must know for success in practice, exams, and teaching sessions. - Bulleted lists, mnemonics, and practical tips from global leaders in the field provide a concise overview of important board-relevant content. - Portable size makes it easy to carry with you for quick reference or review anywhere, anytime.