A Buyer's Life


Book Description

This text gives students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion of the plan students will have gained insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level.




Customers for Life


Book Description

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.




Stop Acting Like a Seller and Start Thinking Like a Buyer


Book Description

Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." —Charlene Prounis, Managing Partner, Flashpoint Medica




The Charm Buyers


Book Description

The Charm Buyers describes extraordinary beauty and turbulent change: Tahiti during the last years of French nuclear testing in the Pacific in the 1990s. Marc Antoine Chen, the troubled heir of black pearl cultivators, narrates his journey through a labyrinth of elusive truths. As a child, Marc lives in a dreamlike world with his great-grandmother A-tai and her stories of a semi-nomadic Hakka culture that no longer exists. The Hakka, originally brought from China to Tahiti to work in cotton in the nineteenth century, settled in communities throughout the South Pacific. On the verge of adulthood, Marc falls in love with the calm and confident Marie-Laure Li, but when she leaves to study in France, Marc drifts, becoming the lover of the enigmatic painter Aurore du Chatelet. Years later, Marie-Laure returns, suffering from a debilitating malady—one of many illnesses surfacing in the wake of nuclear testing—and Marc is offered a strange, magical proposal in exchange for the life of his once beloved. A supernatural, shamanic reality exists together with the traditions of the Hakka, set against the background of the French colonial past and the Ma‘ohi struggle for independence. The Charm Buyers presents a world in transition and its people—black pearl cultivators, artists, taro farmers, politicians, smugglers, and shamans.




Who Gets In and Why


Book Description

From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—one that identifies surprising strategies that will aid in the college search. Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets In and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game, and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.” Hint: it’s not all about the sticker on the car window. Selingo, who was embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—closely observed gatekeepers as they made their often agonizing and sometimes life-changing decisions. He also followed select students and their parents, and he traveled around the country meeting with high school counselors, marketers, behind-the-scenes consultants, and college rankers. While many have long believed that admissions is merit-based, rewarding the best students, Who Gets In and Why presents a more complicated truth, showing that “who gets in” is frequently more about the college’s agenda than the applicant. In a world where thousands of equally qualified students vie for a fixed number of spots at elite institutions, admissions officers often make split-second decisions based on a variety of factors—like diversity, money, and, ultimately, whether a student will enroll if accepted. One of the most insightful books ever about “getting in” and what higher education has become, Who Gets In and Why not only provides an unusually intimate look at how admissions decisions get made, but guides prospective students on how to honestly assess their strengths and match with the schools that will best serve their interests.




A Quilting Life


Book Description

“With its diverse selection of fabrics and designs, A Quilting Life is a fine pick for any quilter looking to produce family-oriented keepsake results.” —The Needlecraft Shelf Bring the handmade tradition home with these charming quilts and home accessories. Inspired by a grandmother who loved to sew for her family, quilter and blogger Sherri McConnell gives traditional patterns like hexagons, stars, snowballs, and Dresden Plates a new look featuring fabrics by some of today’s most popular designers. Nineteen cozy projects include pillows, tote bags, table runners, and larger quilts—quick and easy designs that make great gifts. “Sherri’s book is a treasure! It’s full of fun and straight-forward patterns for quilts, table toppers, pillows, bags and more—all the goodies to make a cozy home.” —Thimbleanna “Would you like the opportunity to make tomorrow’s heirlooms in today’s vast selection of prints? . . . If so, this could be the reference book that will get you started. There are 19 projects, mainly focusing on handmade household items but including some larger quilts too.” —Fabrications Quilting for You “Beautiful inspiration if you are a seasoned quilter, but also a great resource with clear and in some cases, simple patterns for newbies as well.” —Diary of a Quilter “Color photos of finished needlework projects accompany step-by-step diagrams and assembly patterns, while at-a-glance sidebars covering materials and cutting allow needleworkers to gauge the complexity of each project.” —The Needlecraft Shelf







Because Every Move Matters


Book Description

In my experience, a home isn't a dream home because of its room dimensions. It's about how you feel when you walk through the front door, and the way you can instantly envision your life unfolding there.This book is about more than real estate - it's about your life and your dreams.I understand you may be in the hunt for a new home whether it is now or in a years time or later, and I want to be the real estate professional to help you. If I can't help you out then I can recommend an agent in your city to help you out with your home buying journey.This book can be read from cover to cover or just by the chapter of the step you are on in the home buying process.If at any point you have questions that you need answers, or if you know anyone in the market that's looking to buy a home, sell a home, or start a career in the wonderful world of real estate feel free to send me an email at [email protected] and feel free to send me a message on Instagram @felipebranford.IN THIS BOOK YOU WILL LEARN...-What you will NEED to get started on your home buying journey-How to properly choose the RIGHT agent for the job of helping you buy a home-How to make the BEST offer to increase your chances of WINNING-What to keep in mind while thinking of what your DREAM HOME looks like-What to LOOK OUT for in a home inspection-AND MUCH MORE...For more real estate info and insights by me on different topics, check out my podcast "The People's Agent Podcast-Featuring Felipe Branford" Link: anchor.fm/felipebranfordWarmest Regards,Felipe E. Branford




The Standard


Book Description