Book Description

Dale Carnegie Training has evolved from one man's belief in the power of self-improvement to a performance-based training company with offices worldwide. Over 8 million professionals have come to sharpen their skills and improve their performance. You can be one of them! Why do we so often fail to connect when speaking with others? Wouldn't you like to make yourself heard and understood? Using vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener—and making yourself heard and understood, Dale Carnegie will show you how it's done, even in difficult situations. Today, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's not enough to know your product, nor always appropriate to challenge your customer's thinking based on your research. Dale Carnegie & Associates reveal the REAL modern sales cycle that depends on your ability to influence more than just one buyer, understand what today's customers want, and use time-tested principles to strengthen relationships anywhere in the global economy. Dale Carnegie’s unique and powerful approach to leadership training is based on wisdom and expertise gained from developing leaders longer than any other professional development organization. If you want to be more effective at motivating and inspiring your teams, this book will give you the tools and techniques to address common leadership challenges and shift your mindset and behavior to become a more positive and confident role model leader.