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The Sponsorship Handbook

Author : Pippa Collett

Publisher : John Wiley & Sons

Page : 264 pages

File Size : 15,61 MB

Release : 2011-03-28

Category : Business & Economics

ISBN : 0470979844

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Book Description

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post



Sponsoring Change

Author :

Publisher :

Page : pages

File Size : 33,87 MB

Release : 2010

Category : Project management

ISBN : 9781903494356

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Book Description

Sponsoring Change applies to all types of organisations and sectors. Its use will improve governance, bringing greater rewards to organisations undertaking significant projects as well as to their owners and to wider stakeholders.



Community Associations

Author : Stephen R. Barber

Publisher : Institute of Real Estate Ma

Page : 335 pages

File Size : 21,3 MB

Release : 2008

Category : Common interest ownership community associations

ISBN : 1572031328

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Book Description



Fiscal Sponsorship

Author : Gregory L. Colvin

Publisher : Study Center Press

Page : 108 pages

File Size : 15,78 MB

Release : 2005

Category : Charitable uses, trusts, and foundations

ISBN : 9781888956085

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Book Description

Considers earlier efforts to finance nonprofit organizations by means of "fiscal agency," the legal problems which ensued, and efforts to correct them through "fiscal sponsorship."



How to Get Sponsorships and Endorsements

Author : Simon S. Tam

Publisher : Simon Tam

Page : 72 pages

File Size : 28,22 MB

Release : 2012-04-26

Category : Corporate sponsorship

ISBN : 9780615617817

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Book Description

Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased brand awareness, volunteers, and other valuable resources. However, marketing guru Simon Tam argues that the relationship can be so much more. How to Get Sponsorships and Endorsements provides step-by-step, practical advice on how to build sustainable, mutually beneficial partnerships that can help your organization succeed. Whether you are representing a non-profit organization, a musician in a band, or an athlete looking for product and cash support, this book will become a resource that you can turn to over and over again. Get specific advice on how to:* Find the right sponsor for your organization* Get information for the right contact at a company* Approach potential sponsors* Create an effective sponsorship proposal* Follow up the right wayTemplates for solicitation emails, silent auction propositions, sponsorship packets, reports for sponsors are also included!





Cause Marketing For Dummies

Author : Joe Waters

Publisher : John Wiley & Sons

Page : 336 pages

File Size : 24,81 MB

Release : 2011-07-13

Category : Business & Economics

ISBN : 1118119061

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Book Description

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.



Routledge Handbook of Sports Sponsorship

Author : Alain Ferrand

Publisher : Routledge

Page : 289 pages

File Size : 34,47 MB

Release : 2006-12-05

Category : Business & Economics

ISBN : 1134145292

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Book Description

This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers



MLA Handbook

Author : The Modern Language Association of America

Publisher : Modern Language Association

Page : 339 pages

File Size : 34,40 MB

Release : 2021-04-22

Category : Language Arts & Disciplines

ISBN : 1603293523

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Book Description

Relied on by generations of writers, the MLA Handbook is published by the Modern Language Association and is the only official, authorized book on MLA style. The new, ninth edition builds on the MLA's unique approach to documenting sources using a template of core elements--facts, common to most sources, like author, title, and publication date--that allows writers to cite any type of work, from books, e-books, and journal articles in databases to song lyrics, online images, social media posts, dissertations, and more. With this focus on source evaluation as the cornerstone of citation, MLA style promotes the skills of information and digital literacy so crucial today. The many new and updated chapters make this edition the comprehensive, go-to resource for writers of research papers, and anyone citing sources, from business writers, technical writers, and freelance writers and editors to student writers and the teachers and librarians working with them. Intended for a variety of classroom contexts--middle school, high school, and college courses in composition, communication, literature, language arts, film, media studies, digital humanities, and related fields--the ninth edition of the MLA Handbook offers New chapters on grammar, punctuation, capitalization, spelling, numbers, italics, abbreviations, and principles of inclusive language Guidelines on setting up research papers in MLA format with updated advice on headings, lists, and title pages for group projects Revised, comprehensive, step-by-step instructions for creating a list of works cited in MLA format that are easier to learn and use than ever before A new appendix with hundreds of example works-cited-list entries by publication format, including websites, YouTube videos, interviews, and more Detailed examples of how to find publication information for a variety of sources Newly revised explanations of in-text citations, including comprehensive advice on how to cite multiple authors of a single work Detailed guidance on footnotes and endnotes Instructions on quoting, paraphrasing, summarizing, and avoiding plagiarism A sample essay in MLA format Annotated bibliography examples Numbered sections throughout for quick navigation Advanced tips for professional writers and scholars



Strategies for Project Sponsorship

Author : Vicki James

Publisher : Berrett-Koehler Publishers

Page : 240 pages

File Size : 13,1 MB

Release : 2013-05-01

Category : Business & Economics

ISBN : 1567264077

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Book Description

Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization's projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference.