Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Anagram Solver


Book Description

Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.




17 Years' Chapterwise Solutions Chemistry JEE Main 2020


Book Description

While preparing for Class XII Board Exams, many students often burn the midnight oil by the sidewise preparation of JEE Mains which is the most reputed Engineering Entrance Exam in India conducted by The Central Board of Secondary Education (CBSE). As the students are well-known about the syllabus of this exam which appears tough by the inclusion of subjects like Physics, Chemistry and mathematics, the book shown in the right side is of great help to cope up its difficulty level this year. Titled ‘17 Years’ JEE MAIN Chapterwise Chemistry’ the book is a revised version and provides the detailed solutions on 20 chapters of Chemistry from 2002 to 2018. The manner in which the solutions have been made is easy to grasp. For self-evaluation, 10 Mock Tests is attached in the book along with free Online Practice as well to suit the students’ comfortability. Also, Solved Papers of Previous Years’ Questions (2015-2018) is charted along the book to familiarize students with the exam pattern. Designed as per the students’ perspective, it is a premium book to support the dream of leading success in the upcoming JEE MAIN. Table of ContentSome Basic Concepts of Chemistry, Sates of Matter, Atomic Structure, chemical Bonding, Thermodynamics, Solutions, Equilibrium, Redox Reactions and Electrochemistry, Chemical Kinetics and Surface Chemistry, Periodicity of Elements, Principles and Processes of Metallurgy, Hydrogen, s and p Block Elements, d and f Block Elements and Coordination Chemistry, Environmental Chemistry, General Organic Chemistry, Hydrocarbons and their Halogen Derivatives, Organic Compounds Containing Oxygen (Alcohols, Ethers, Aldehydes, Ketones, Carboxylic Acids and their Derivatives), Organic Compounds Containing Nitrogen (Amines and Diazonium Salts), Polymers and Biomolecules, Analytical Chemistry and Chemistry in Everyday Life, Practice Sets and Solved Papers for JEE MAIN. Show less




Alphaherpesviruses


Book Description

Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.




Philostratus


Book Description




Crossword Solver


Book Description

An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.




Trichier


Book Description




Ptolemy's Almagest


Book Description

Ptolemy's Almagest is one of the most influential scientific works in history. A masterpiece of technical exposition, it was the basic textbook of astronomy for more than a thousand years, and still is the main source for our knowledge of ancient astronomy. This translation, based on the standard Greek text of Heiberg, makes the work accessible to English readers in an intelligible and reliable form. It contains numerous corrections derived from medieval Arabic translations and extensive footnotes that take account of the great progress in understanding the work made in this century, due to the discovery of Babylonian records and other researches. It is designed to stand by itself as an interpretation of the original, but it will also be useful as an aid to reading the Greek text.




Essays in Game Theory


Book Description

This volume presents a collection of papers on game theory dedicated to Michael Maschler. Through his dedication and contributions to game theory, Maschler has become an important figure particularly in the area of cooperative games. Game theory has since become an important subject in operations research, economics and management science. As befits such a volume, the main themes covered are cooperative games, coalitions, repeated games, and a cost allocation games. All the contributions are authoritative surveys of a particular topic, so together they will present an invaluable overview of the field to all those working on game theory problems.