Author : Gordon Foxall
Publisher : Edward Elgar Publishing
Page : 205 pages
File Size : 39,40 MB
Release : 2017-05-26
Category : Business & Economics
ISBN : 1784716936
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Author : Gordon R. Foxall
Publisher : Routledge
Page : 470 pages
File Size : 12,25 MB
Release : 2015-08-20
Category : Business & Economics
ISBN : 1317913469
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Hazen, Thomas L.
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 34,27 MB
Release : 2022-05-13
Category : Law
ISBN : 1802206256
Answering the key question of whether there is an obligation for States to define and enact sound climate policies in order to avoid the impacts of global warming, this timely book provides expert analysis on recent global climate cases, assessing not only the plaintiffs’ claims but also the legal reasoning put forward by the courts.
Author : Antonio Ariza-Montes
Publisher : Frontiers Media SA
Page : 197 pages
File Size : 27,48 MB
Release : 2021-01-20
Category : Science
ISBN : 2889664104
Author : Gordon R. Foxall
Publisher : Springer Nature
Page : 385 pages
File Size : 28,80 MB
Release : 2021-11-12
Category : Business & Economics
ISBN : 3030861066
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.
Author : Diego Zilio
Publisher : Springer Nature
Page : 340 pages
File Size : 21,79 MB
Release : 2021-08-27
Category : Psychology
ISBN : 3030773957
This book presents and discusses seven contemporary theoretical approaches to behavior analysis that build upon the foundations laid by B.F. Skinner’s radical behaviorism and renew its legacy. These contemporary approaches show that behaviorism is not a monolithic or static intellectual tradition, but a dynamic movement, which changes and adapts in face of new questions, issues, and perspectives. The death of behaviorism has been proclaimed since its early days – a “premature” assessment, to say the least – but this volume shows that behaviorism is alive and kicking, even thirty years after its main proponent passed away. This volume contains seven sections, each one dedicated to a particular variation of contemporary behaviorism: Howard Rachlin’s teleological behaviorism, William Baum’s molar behaviorism and multiscale behavior analysis, John Staddon’s theoretical behaviorism, John Donahoe’s biological behaviorism, Gordon Foxall’s intentional behaviorism, Steven Hayes’ contextual behaviorism or contextual behavioral science, and Emilio Ribes-Iñesta’s field-theory behaviorism. Each section contains three chapters: the first one written by the original proponent of each of these forms of behaviorism, the second one written by a commentator, and the third one written by the proponent, replying to the commentator. Contemporary Behaviorisms in Debate will be a valuable tool to behavior analysts and psychologists in general by providing an introduction to contemporary forms of behaviorism and promoting debates about the main philosophical issues faced by the field of behavior analysis today— issues that can directly influence future epistemological variations in the selection process of “behaviorisms.” By doing so the book is directed not only to the present, but, more importantly, toward the future of the field.
Author : W. David Pierce
Publisher : Psychology Press
Page : 881 pages
File Size : 20,30 MB
Release : 2013-08-21
Category : Psychology
ISBN : 1135071497
Behavior Analysis and Learning, Fifth Edition is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors, as pioneered by B. F. Skinner. The textbook provides an advanced introduction to operant conditioning from a very consistent Skinnerian perspective. It covers a range of principles from basic respondent and operant conditioning through applied behavior analysis into cultural design. Elaborating on Darwinian components and biological connections with behavior, the book treats the topic from a consistent worldview of selectionism. The functional relations between the organism and the environment are described, and their application in accounting for old behavior and generating new behavior is illustrated. Expanding on concepts of past editions, the fifth edition provides updated coverage of recent literature and the latest findings. There is increased inclusion of biological and neuroscience material, as well as more data correlating behavior with neurological and genetic factors. The chapter on verbal behavior is expanded to include new research on stimulus equivalence and naming; there is also a more detailed and updated analysis of learning by imitation and its possible links to mirror neurons. In the chapter on applied behavior analysis (ABA), new emphasis is given to contingency management of addiction, applications to education, ABA and autism, and prevention and treatment of health-related problems. The material presented in this book provides the reader with the best available foundation in behavior science and is a valuable resource for advanced undergraduate and graduate students in psychology or other behavior-based disciplines. In addition, a website of supplemental resources for instructors and students makes this new edition even more accessible and student-friendly (www.psypress.com/u/pierce).
Author : Gordon R. Foxall
Publisher : Taylor & Francis
Page : 235 pages
File Size : 14,70 MB
Release : 2024-03-12
Category : Business & Economics
ISBN : 1040002552
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.
Author : Fikret Berkes
Publisher : Edward Elgar Publishing
Page : 225 pages
File Size : 31,93 MB
Release : 2023-02-14
Category : Nature
ISBN : 180220220X
Providing a concise overview of resilience in the context of unprecedented global environmental change, this Advanced Introduction addresses the intertwined systems of people and nature. It explores ecological resilience, incorporating social science approaches and concepts, and identifies and discusses innovative ways of planning for an increasingly unpredictable future.
Author : Richard D. Friedman
Publisher : Edward Elgar Publishing
Page : 201 pages
File Size : 31,21 MB
Release : 2024-02-12
Category : Law
ISBN : 1802201815
This Advanced Introduction to Evidence delivers a comprehensive exposition of the major tenets of evidence law, principally from an American perspective. Using the Federal Rules of Evidence as a structural framework, Richard D. Friedman reflects on the underlying policies, psychological perceptions and philosophical viewpoints that underpin evidence law.
