› › Advertising Management By Dr F C Sharma Ebook

Advertising Management by Dr. F. C. Sharma (eBook)

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 181 pages

File Size : 26,23 MB

Release : 2020-12-12

Category : Design

ISBN : 9351671011

Get eBook

Book Description

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.



Marketing Management by Dr. F. C. Sharma (eBook)

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 332 pages

File Size : 20,49 MB

Release : 2020-12-12

Category : Business & Economics

ISBN :

Get eBook

Book Description

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.



Sales Management by Dr. F. C. Sharma (eBook)

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 255 pages

File Size : 41,57 MB

Release : 2020-12-12

Category : Business & Economics

ISBN : 935167021X

Get eBook

Book Description

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.



Marketing Management by Dr. F. C. Sharma

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 334 pages

File Size : 29,58 MB

Release : 2020-07-01

Category : Business & Economics

ISBN : 9388117166

Get eBook

Book Description

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.



NEP Advertising Management B Com 2nd Sem (MIC-2)

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 151 pages

File Size : 33,54 MB

Release : 2024-02-14

Category : Antiques & Collectibles

ISBN :

Get eBook

Book Description

1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).



Marketing Management - SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 330 pages

File Size : 48,56 MB

Release : 2021-12-22

Category : Business & Economics

ISBN :

Get eBook

Book Description

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.



Marketing Management

Author : Dr. F.C. Sharma

Publisher :

Page : 304 pages

File Size : 26,45 MB

Release : 2009-01-01

Category :

ISBN : 9789380266107

Get eBook

Book Description



Production Management by Dr. F. C. Sharma (eBook)

Author : Dr. F. C. Sharma

Publisher : sbpd publications

Page : 298 pages

File Size : 50,51 MB

Release : 2020-12-12

Category : Business & Economics

ISBN : 935167116X

Get eBook

Book Description

It is a great pleasure in presenting ‘Production Management’ as a Text Book for B. Com. classes. The Book has been written strictly in accordanceCONTENT 1. Nature and Scope of Production Management, 2. Production Planning and Control [PPC], 3. PPC and Production Systems, 4. Types of Production Systems, 5. Product Design and Development, 6. Plant Location, 7. Plant Layout, 8. Introduction to Materials Management, 9. Inventory Control—Basic Consideration, 10. Inventory Control Techniques, 11. Storekeeping, 12. Inspection and Quality Control, 13. Techniques of Quality Control. with the latest syllabus of different universities.



Advertising Management

Author : C. L. Tyagi

Publisher : Atlantic Publishers & Dist

Page : 452 pages

File Size : 46,39 MB

Release : 2004

Category : Advertising

ISBN : 9788126902576

Get eBook

Book Description

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.