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Agile Selling

Author : Jill Konrath

Publisher : Penguin

Page : 274 pages

File Size : 24,55 MB

Release : 2015-07-07

Category : Business & Economics

ISBN : 1591847915

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Book Description

Being an agile seller virtually guarantees a prosperous career. When salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. It's a daunting task, compounded by the fact that they're under intense pressure to deliver immediate results. What Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage it for maximum impact. Having an agile mindset, one that keeps you going through challenging times, is the crucial starting point. You also need a rapid-learning plan that helps you establish situational credibility with your targeted or existing customers in just thirty days. In Agile Selling, you'll discover numerous strategies to help you become an overnight sales expert, slashing your path to proficiency. Jill Konrath's fresh sales strategies, provocative insights, and practical advice help sellers win business with today's crazy-busy prospects.



Agile Sales

Author : Brad Jeavons

Publisher : Routledge

Page : 170 pages

File Size : 41,79 MB

Release : 2020

Category : Business & Economics

ISBN : 9780367816919

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Book Description

"The Agile philosophy has grown and achieved success initially through the Technology Design and Development teams of some of the world's largest organizations including Google, Netflix, and Microsoft. Recently, it has been adopted by the marketing departments of these organizations and others and new techniques are evolving for defining, engaging and providing customers amazing unique experiences. Sales teams are becoming disrupted by technology and the differentiated experiences marketing teams using Agile techniques are building for their customers online. Sales organizations have been looking for a way to avoid disruption and get back into the game with value. Agile is now starting to be adopted by sales teams, enabling these teams to revolutionize the way they engage customers with value and delighting experiences which result in greater value for the customer and themselves. This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique) outlining tips and tricks that have come from Agile deployments within sales functions to help them get started. The key benefit for the reader is the introduction of a proven philosophy and techniques that will help them avoid disruption, elevate themselves from the commodity trap and achieve success again. The book provides the reader insights into how to achieve sustainable change using real life case examples. The reader will also gain enjoyment and delight through the stories told and case examples provided"--



Agile Sales

Author : Brad Jeavons

Publisher : CRC Press

Page : 212 pages

File Size : 34,55 MB

Release : 2020-04-23

Category : Business & Economics

ISBN : 100005652X

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Book Description

If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you. A step-by-step process explained from the point of view of someone who has walked the walk, not just talked the talk. A compelling read for anyone who wants to elevate their sales approach above the crowd. –Ken Aitken Managing Director, SmartFreight The sales function, once believed to be exempt from the requirement to practice continuous improvement, is struggling. Now shaken by the age of e-commerce, sales teams are looking for answers. Agile Sales provides a path forward. –Robert Hafey Author, Lean Safety and Lean Safety Gemba Walks The Agile philosophy has grown and achieved success initially through the technology design and development teams of some of the world’s largest, most successful organizations. Recently, it has been adopted by the marketing departments of these organizations and others, and new techniques are evolving for defining, engaging, and providing customers with amazing and unique experiences. Sales teams are becoming disrupted by technology and the differentiated experiences marketing teams are providing for their customers online using Agile techniques. Sales organizations have been looking for a way to avoid disruption and get back into the game with value. Sales teams are now beginning to adopt Agile, which is enabling these teams to revolutionize the way they engage customers with value and delightful experiences that result in greater value for the customers and themselves. This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. This book takes the reader through the customer’s buying journey (Agile technique), outlining tips and tricks that have come from Agile deployments within sales functions to help them get started. The key benefit for the reader is the introduction of a proven philosophy and techniques that will help them avoid disruption, elevate themselves from the commodity trap, and achieve success again. This book provides the reader with insights into how to achieve sustainable change using real-life case examples. The reader will also experience enjoyment and delight from the stories told and case examples provided.



Selling Through Someone Else

Author : Robert Wollan

Publisher : John Wiley & Sons

Page : 244 pages

File Size : 28,64 MB

Release : 2013-01-14

Category : Business & Economics

ISBN : 1118526309

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Book Description

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world's largest consulting companies, explain how companies can be smarter about what their customers truly want and maximize the return on investment from all available resources for growth opportunities by exploring creative distribution options, including leveraging partners, online outlets, iPads/tablets, your traditional sales force, and more. Selling Through Someone Else demonstrates that traditional approaches are no longer effective and how, by capitalizing on converging forces, companies can transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening today, and how to prepare your company to be successful in this new dynamic and iterative selling model Shows how analytics, the shift to digital selling and mobile sales tools, and new approaches to sales operations can reshape the entire sales function Demonstrates how new ecosystems of partners are created, managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT, Sales, and Marketing to dramatically grow distribution and adapt to the different "playing field" of today. Selling through Someone Else applies the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners.



Scrum for Sales

Author : Michael J. Scherm

Publisher : Springer Nature

Page : 269 pages

File Size : 23,73 MB

Release : 2021-10-30

Category : Business & Economics

ISBN : 3030829782

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Book Description

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.



The Agile Sales

Author : Claudia Thonet

Publisher : Springer Nature

Page : 254 pages

File Size : 47,2 MB

Release : 2023-03-12

Category : Business & Economics

ISBN : 3658382864

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Book Description

The demands on companies are changing rapidly due to digitalization. Today's customers want to be served conveniently, directly, solution-oriented and accommodating at all times on all communication channels. Only flexible, fast and innovative sales and service departments will keep the customers willing to change and also get the young "digital natives" on board. This book is about practical agile working principles and methods, with the help of which you can make your sales department more innovative and agile as a bridge to the customer. On the basis of agile leadership and team principles, you will be provided with custom-fit structures and frameworks to increase the agility of sales teams. How do you successfully implement agile frameworks and methods such as Kanban, Design Thinking, Shopfloor and OKRs in which sales area? Which prerequisites must be created for this? The basis for change is the common understanding and mindset of the decision-makers. The book offers thought models and numerous tips for action. A decisive factor is the strengthening of self-organization and assumption of responsibility through a different understanding of the role of management. Building on this, the book describes practicable agile structures and methods for developing sales and service teams in the direction of transformation and innovation capability. Target group are managing directors, sales managers, executives, consultants and employees from the areas of service and sales.



The New Rules of Sales and Service

Author : David Meerman Scott

Publisher : John Wiley & Sons

Page : 304 pages

File Size : 42,58 MB

Release : 2016-06-14

Category : Business & Economics

ISBN : 1119272440

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Book Description

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.



Agile & Resilient

Author : The Brooks Group

Publisher :

Page : pages

File Size : 37,53 MB

Release : 2022-03

Category :

ISBN : 9780578364766

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Book Description

It is absolutely clear: Sales leadership as usual just will not work any longer. At The Brooks Group, we have been training and coaching business-to-business salespeople and sales leaders for more than 40 years. Throughout that time, we have seen a steady group of core fundamentals as critical to success - prospect intelligently and consistently, prepare to have quality sales calls, ask good questions to understand what really motivates buyers, and connect the dots between what buyers need and want and what you offer as a supplier. Selling fads and quirky approaches have come and gone, but the fundamentals - what our founder Bill Brooks called IMPACT Selling - have consistently been the way to improve results.That said, starting late in the twenty-teens, as the makeup of typical B2B sales forces and the technologies used in their day-to-day work were changing, we started to see the best sales organizations add some important things to our list of selling fundamentals. Intentional sales cultures, team alignment, understanding of buyer journeys, and useful metrics were just a few of the areas the best of the best sales teams used to stay ahead of the competition.Then 2020 happened. Walking day-by-day with our clients through the start, middle, and now (we hope) the end of the pandemic has helped us see very clearly that, to quote Marshall Goldsmith, "What got you here won't get you there." Today's B2B customers are very clear that they see little value in most sales calls. Buyers have wrestled control of the buying process away from sellers, seeking contact and content only after they have short-listed options and built an evaluation model, including a low, cost-based price. If any of these issues sound familiar to you, please read on. Through research examples, client conversations, and our own experience, we describe six key trends making their impact on sales organizations today. We have also worked hard to provide implementable ideas and resources that will help you lead where you need to go. Not sure where, exactly, you need to head? Reading this book is a good first step.



Product-Led SEO

Author : Eli Schwartz

Publisher : Houndstooth Press

Page : 262 pages

File Size : 24,53 MB

Release : 2021-03-30

Category :

ISBN : 9781544519579

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Book Description

Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.



Agile Marketing

Author : Michelle Accardi-Petersen

Publisher : Apress

Page : 242 pages

File Size : 33,47 MB

Release : 2012-01-26

Category : Business & Economics

ISBN : 1430233168

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Book Description

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.