The Meaningful Brand


Book Description

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.




Bar Briefs


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Condition of Education


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Surplus Disposal Program


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Clovis Revisited


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Explore the early days of Paleoindian archaeology in this engaging retrospective of Edgar B. Howard's Southwest Early Man Project, 1929-1937, cosponsored by the University Museum and the Academy of Natural Sciences of Philadelphia. This book contains a detailed analysis of the world-famous Clovis artifacts, discovered among the bones of mammoths and extinct bison in the Dust Bowl of eastern New Mexico. Blending traditional and current ideas, the authors offer an extended reference to the lifeways of early humans in the Americas, accented by a series of unique insights on their origins and adaptations. Well appointed with photos, line illustrations, and schematics, Clovis Revisited is essential reading for professionals, students, and avocational enthusiasts.







The Cambridge Handbook of Corporate Law, Corporate Governance and Sustainability


Book Description

The emerging field of corporate law, corporate governance and sustainability is one of the most dynamic and significant areas of law and policy in light of the convergence of environmental, social and economic crises that we face as a global society. Understanding the impact of the corporation on society and realizing its potential for contributing to sustainability is vital for the future of humanity. This Handbook comprehensively assesses the state-of-the-art in this field through in-depth discussion of sustainability-related problems, numerous case studies on regulatory responses implemented by jurisdictions around the world, and analyses of predominant strategies and potential drivers of change. This Handbook will be an essential reference for scholars, students, practitioners, policymakers, and general readers interested in how corporate law and governance have exacerbated global society's most pressing challenges, and how reforms to these fields can help us resolve those challenges and achieve sustainability.




The Insurance Age


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