Amy Wild


Book Description

"Amy Wild is in trouble again - and this time, her parents decide enough is enough. Amy is going to stay out of trouble over the summer by going on a trip with batty Auntie Marg - a photographer, who travels all around the world to dangerous, exciting places. That's how Amy's ended up here: Iquitos, Peru. The problem is, staying out of trouble just doesn't seem to happen when Amy's around. When Auntie Marg is involved in an accident, Amy has to escape into the Amazon rainforest, with no clothes, no food, no money, and no map. She's got to face spiders, poisonous plants, legends of evil spirits and something even more sinister. All she has is Juan, a local boy with a mysterious scar, who's definitely hiding a secret . . ."




The Wall Street Journal


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Internet Marketing


Book Description

Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.




E-business in Education


Book Description

This guidebook is based on the belief that e-business applications will transform academia and academic support experiences, with learners participating in distributed learning environments that mix physical and virtual learning resources in many combinations, and it offers insights into the strategies and planning needed to develop a college campus infrastructure of e-business applications, products, and services. The ten chapters cover the following topics: (1) "What Is E-Business and Why Is It Important?"; (2) "The Status of E-Business Today and Tomorrow"; (3) "Future E-Business Applications in Education"; (4) "Building Migration Paths for E-Business in Education"; (5) "Technology Infrastructures, Tools, and Competencies"; (6) "Investing in Technologies To Support E-Business: Important Roles for the Business Officer" (7) "Policies, Standards, and Legal and Security Competencies"; (8) "Strategic Alliances and Co-Sourcing Competencies"; (9) "New Tools: Electronic Publishing, Learningware, Learning Agents, and Online Communities"; and (10) Paving the Way for E-Business: 20 Initiatives for Your Learning Enterprise." A list of on-line resources is appended. (Contains 78 references.) (CH)




The Video Librarian


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The Outlook


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Young People's Books


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The Utne Reader


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