An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State
Author : John E. Lenz
Publisher :
Page : 32 pages
File Size : 17,69 MB
Release : 1997
Category : Advertising
ISBN :
Author : John E. Lenz
Publisher :
Page : 32 pages
File Size : 17,69 MB
Release : 1997
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 42 pages
File Size : 23,3 MB
Release : 1999
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 26 pages
File Size : 25,94 MB
Release : 2002
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 20 pages
File Size : 29,45 MB
Release : 2004
Category : Advertising
ISBN :
Author : Stanley Robert Thompson
Publisher :
Page : 362 pages
File Size : 38,94 MB
Release : 1975
Category : Advertising
ISBN :
Author : Yuqing Zheng
Publisher :
Page : 32 pages
File Size : 50,40 MB
Release : 2008
Category :
ISBN :
This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about five times as effective as nonadvertising and therefore remains the more powerful marketing tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check-off funds. Our results suggest that NYS dairy producers have much to gain from investing more of their check-off budgets in advertising.
Author : Harry Mason Kaiser
Publisher :
Page : 62 pages
File Size : 23,94 MB
Release : 1993
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 46 pages
File Size : 43,12 MB
Release : 1999
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 42 pages
File Size : 13,28 MB
Release : 2000
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 48 pages
File Size : 17,53 MB
Release : 1993
Category : Advertising
ISBN :