› › Authors How To Brand You And Your Books

Creating Your Author Brand

Author : Kristine Kathryn Rusch

Publisher : Wmg Publishing

Page : 212 pages

File Size : 36,85 MB

Release : 2018-05-03

Category : Business & Economics

ISBN : 9781561460663

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Book Description

Getting a book into readers' hands means achieving that modern marketing buzzword: discoverability. And the simplest way to gain that reader recognition? Branding. Branding helps readers find an author's work. But many authors fail to grasp the concept of creating an effective author brand. Now, New York Times bestselling author and renowned business blogger Kristine Kathryn Rusch expertly tackles the topic in this latest WMG Writer's Guide. In this guide, Rusch teaches the basic concepts of branding and helps authors convert those concepts into useful action to individually brand themselves to maximize reader recognition. "There are lots of books out there about how to market your book. Some of them are good. Some aren't. Discoverability is one of the best..." -TeleRead "Kristine Kathryn Rusch's new book Discoverability is by far the best resource I have read to date to help indie authors succeed after the book is written." -Chris Syme, Principal of CKSyme Media Group "Kristine [Kathryn Rusch]'s extensive experience in both traditional and indie publishing shines through in this amazing book. Though written for fiction authors, all writers will benefit from reading this book." -Tim Grahl, "11 Best Book Marketing Books" "Discoverability gets my highest recommendation and a must read for writers who want to develop a career and make a living in the Indie Publishing industry." -Marion Hill "[Kristine Kathryn Rusch's blog, ] The Business Rusch...is full of sound advice and analysis about what's going on." -Jeff Baker, The Oregonian





Million Dollar Outlines

Author : David Farland

Publisher : WordFire +ORM

Page : 228 pages

File Size : 49,35 MB

Release : 2013-01-31

Category : Language Arts & Disciplines

ISBN : 1614751757

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Book Description

Discover the secrets to crafting a successful novel in this guide by a master writer & instructor and New York Times–bestselling author. Bestselling author David Farland taught dozens of writers who went on to staggering literary success, including such #1 New York Times Bestsellers as Brandon Mull (Fablehaven), Brandon Sanderson (Wheel of Time), James Dashner (The Maze Runner) and Stephenie Mayer (Twilight). In this book, Dave teaches how to analyze an audience and outline a novel to appeal to a wide readership. The secrets found in his unconventional approach will help you understand why so many of his authors went on to prominence. Hailed as “the wizard of storytelling,” Dave was an award-winning, international best-selling author with more than fifty novels in print, and a tireless mentor and instructor of new writers. His book Million Dollar Outlines is a seminal work teaching authors how to create a blueprint for a novel that can lead to bestseller success.



Authors-How to Brand You and Your Books

Author : Jolene MacFadden

Publisher : Southern Dragon Publishing

Page : 105 pages

File Size : 35,59 MB

Release : 2022-09-01

Category : Business & Economics

ISBN :

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Book Description

Digital Marketing Assistance for the Business Challenged Writer One of the most difficult tasks for any creative talent is to effectively brand ourselves and our stories. This book will help you. From websites to the most popular social media platforms, I have experience it all, and will provide you with most of the tips and tricks I have learned through the years. This book will also help you gain some basic understanding behind the 'why you should do these task yourself'. It has become a requirement in today's publishing climate for both indie and traditional published authors to have a social media presence. This book will show you the different places you should be spending your valueable time to, hopefully, be most effective at connecting with your readers and make more sales. I include some great ideas on what the post, how often to post as well as when. The main goal is to inform, encourage and to show you that YOU CAN DO THIS for you, your readers and your professional book writing business.



Adorno, Foucault and the Critique of the West

Author : Deborah Cook

Publisher : Verso Books

Page : 193 pages

File Size : 46,82 MB

Release : 2018-11-27

Category : Philosophy

ISBN : 178873081X

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Book Description

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?



How to Rock Self Publishing

Author : Steff Green

Publisher : Rage Against the Manuscript

Page : 156 pages

File Size : 44,10 MB

Release : 2020-01-12

Category : Juvenile Nonfiction

ISBN : 0995134278

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Book Description

Do you have a story you’re bursting to tell the world? Are you sick of being rejected by the publishing establishment? Do you want to inject a little punk rock, DIY ethos into your indie author career? In How to Rock Self-Publishing, bestselling indie author and publishing coach Steff Green shows you how to tell your story, find your readers, and build a badass author brand. As a self-published author you’ll learn how to: Define your measure of success and set attainable goals. Create an exciting author brand you want to write under forever. Tame your monkey mind and consolidate your gazillion ideas into a solid plan. Choose the best platforms, editors, designers, and tools to create a high-quality book. Plan a compelling book series in any genre that will have your readers chomping for more. Write faster, release more often, and enjoy what you create. Spot trends and gaps in the market where you can add your unique voice. Publish your book in print, ebook, and audio with all the nuts and bolts. Launch with a BANG! – including handy launch checklists. Create an engaging author platform to turn your readers into lifelong fans. Find unique and emerging opportunities in self-publishing to build your audience and earn a living. Steff breaks down the 11-step process that’s seen her go from failed archaeologist and obscure music blogger to a USA Today bestseller with a six-figure income. With dozens of examples from across the publishing landscape and real-talk from her own career, Steff shows how imagination, creativity, and perseverance can help you achieve your dreams. How to Rock Self-Publishing isn’t just a book about writing, it’s about grabbing your dreams by the balls, living faster, harder and louder, and cranking your art up to 11.



Your Book, Your Brand

Author : Dana Kaye

Publisher : Diversion Books

Page : 228 pages

File Size : 22,16 MB

Release : 2016-09-20

Category : Business & Economics

ISBN : 1682303799

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Book Description

“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X



Managing Brand You

Author : Jerry S. WILSON

Publisher : AMACOM Div American Mgmt Assn

Page : 252 pages

File Size : 25,18 MB

Release : 2008-07-16

Category : Business & Economics

ISBN : 0814410693

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Book Description

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.



When Magic Calls

Author : Caitlin Berve

Publisher :

Page : 246 pages

File Size : 17,64 MB

Release : 2020-04

Category : Fiction

ISBN : 9781952347009

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Book Description

Once upon a time a jealous girl stole a magical artifact from a museum to eliminate her competition. In the Rocky Mountains, a man studies a woman raised by wolves, but soon watching won't be enough. Tonight, you might find yourself in a fairy tale of your own. Will you answer magic's call?



The Scribe Method

Author : Tucker Max

Publisher : Lioncrest Publishing

Page : 300 pages

File Size : 30,27 MB

Release : 2021-04-15

Category : Reference

ISBN : 1544514050

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Book Description

Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.



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