Baby Einstein Who Is That?


Book Description

Head to Tail Animal Learning Fun! In this delightful new interactive format, babies are introduced to some rather unique animals and invited to touch their floppy ears, long noses, and fluffy tails.




Baby Einstein: 365 Days of Baby Einstein


Book Description

This collection is designed to enhance verbal acquisition, concept development, and promote a lifetime love of learning in babies. Playful text and charming illustrations encourage interactivity between parent and child all year round. Full color.




101 Things You Didn't Know about Einstein


Book Description

Learn everything you need to know about Albert Einstein, the genius who created the Theory of Relativity and calculated mass-energy equivalence. 101 Things You Didn’t Know About Einstein provides in-depth, fascinating facts about the famous scientist and mathematician—including details about his personal life, scientific discoveries, interactions with his contemporaries, thoughts on war, religion, and politics, and his impact on the world since his death. Whether you’re seeking inspiration, information, or interesting and entertaining trivia, this book contains everything you need to know about Albert Einstein!




Baby Einstein: Wordsworth' S Book of Words


Book Description

Learning a new language has never been more fun! Wordworth the Bird introduces children to a variety of bilingual words in English and Spanish organized by categories such as food, animals, and people. Each new word is accompanied by charming illustrations that clearly depict each object.




Don't Think Pink


Book Description

The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.




Screen-Smart Parenting


Book Description

As a practicing child psychiatrist and mother of three, Jodi Gold has a unique understanding of both the mind-boggling benefits and the serious downsides of technology. Dr. Gold weaves together scientific knowledge and everyday practical advice to help you foster your child's healthy relationship to technology, from birth to the teen years. You'll learn: *How much screen time is too much at different ages. *What your kids and teens are actually doing in all those hours online. *How technology affects social, emotional, and cognitive development. *Which apps and games build smarts and let creativity shine. *How your own media habits influence your children. *What you need to know about privacy concerns, cyberbullying, and other dangers. *Ways to set limits that the whole family can live with.







Urban Animals: A Comic Field Guide


Book Description

You’ve seen them before. They’re in your home, in your office, on the street. You’ve encountered them at some fine and not-so-fine establishments. They’re the new urban animals, and now they’ve been classified. You know you’ve met Every Mother’s Worse Nightmare (“So what if it says ‘Pussy’ on the front, Mom? There’s a picture of a cat under the word”) and The Simpsons Quoter (Natural habitat: His own private Springfield, no further description necessary). From That Young Literary Guy, who has just published a novel, half of which is comprised of footnotes, to The Condescending Vegetarian, who misses the nineties, when it was more acceptable to call a hamburger evil just as a dining companion was about to attack one, this book takes a biting look at the creatures that inhabit our everyday urban world laugh-out-loud portraits, with a touch of the tragically comic. Beware, you might find yourself in here.




Making modern mothers


Book Description

What does motherhood mean today? Drawing on interviews with new mothers and intergenerational chains of women in the same family, this exciting and timely book documents the transition to motherhood over generations and time. Exploring, amongst other things, the trend to later motherhood and the experience of teenage pregnancy, a compelling picture emerges. Becoming a mother is not only a profound moment of identity change but also a site of socio-economic difference that shapes women's lives.




Accidental Branding


Book Description

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.