Book Description

Banking has been playing an essential role in the Indian economy. Further, the (LPG) Liberalization, Privatization and Globalization in 1991 ushered a new era in banking sector (Vijay et al. (1996). This resulted in relentless quest for quality and customer satisfaction. The entry of private and foreign banks the situation escalated to such a point where competition went haywire. The banking industry has transformed and is transforming consistently with new standards in all aspects of services such as speed, quality, accuracy and efficiency. This has brought a challenge of sustaining customer satisfaction. Most of this is because; in general people are adamant to change. However, with an ever-increasing change in recent years, it has been challenging in maintaining the satisfaction level of the customers (Gormley, 2010). The recent demonetization wave in 2016 and implementation of digitization/cashless system in banking are few examples that changed the habit of customers as well as the bankers bringing on certain advantages and disadvantages at the same time (Mehta et al. 2016). The disadvantages from bankers’ point of view can be termed as bankers’ inconvenience.