Author : Edward F. Fern
Publisher : SAGE
Page : 268 pages
File Size : 40,7 MB
Release : 2001-06-25
Category : Reference
ISBN : 9780761912491
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Author : David L. Morgan
Publisher : SAGE Publications
Page : 306 pages
File Size : 44,3 MB
Release : 2018-07-13
Category : Social Science
ISBN : 1506327133
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Author : Claudia Puchta
Publisher : SAGE
Page : 188 pages
File Size : 24,56 MB
Release : 2004-02-28
Category : Social Science
ISBN : 9780761966913
0761966900.
Author : David W. Stewart
Publisher : SAGE
Page : 204 pages
File Size : 20,10 MB
Release : 2007
Category : Business & Economics
ISBN : 9780761925835
Publisher description
Author : Caroline J. Oates
Publisher : SAGE
Page : 105 pages
File Size : 16,92 MB
Release : 2017-10-30
Category : Social Science
ISBN : 152641614X
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Author : Michael Bloor
Publisher : SAGE
Page : 126 pages
File Size : 44,4 MB
Release : 2001-03-08
Category : Social Science
ISBN : 9780761957430
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Author : David L. Morgan
Publisher : SAGE Publications
Page : 214 pages
File Size : 48,84 MB
Release : 2018-07-13
Category : Social Science
ISBN : 1506327125
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Author : Sharon Vaughn
Publisher : SAGE
Page : 188 pages
File Size : 18,4 MB
Release : 1996-01-18
Category : Education
ISBN : 9780803958937
In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
Author : Thomas L Greenbaum
Publisher : SAGE
Page : 284 pages
File Size : 46,54 MB
Release : 1998
Category : Social Science
ISBN : 9780761912538
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author : Richard A. Krueger
Publisher : SAGE
Page : 238 pages
File Size : 48,20 MB
Release : 2000-04-26
Category : Medical
ISBN : 9780761920717
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
