Boeing 737 Encyclopedia


Book Description

One of the most flown aircraft in the world. A masterpiece of engineering that has set a milestone in the history of aviation. In this work, you will learn everything related to this outstanding aircraft and its creator, a pioneer in aviation history who forever shaped the industry, William Boeing. You will explore everything about the operation of a Boeing 737, including all the aircraft systems and each button and knob on its panels. You'll delve into its executive and presidential models, as well as every operational variant. This unparalleled work will serve as both a study guide and an entertaining encyclopedia. An engaging and professional work with the highest level of operational detail.




Encyclopedia of African Airlines


Book Description

The rainy season, terrain, and financial hardships have made the construction of highways and railroads nearly impossible in many parts of Africa. This lack of modern infrastructure has been overcome in some part by the development of air transportation. Hundreds of carriers--both small and large, government owned and private--have connected all parts of the continent. Together, they have had a tremendous impact on the African economy and the people. Country-by-country, this comprehensive reference work provides brief histories of over 700 airlines in 54 African nations. Each entry has the years of operation of the carrier, along with information on its origin, growth, and route structure. Aircraft usage, including registration numbers and nicknames, is covered in many cases. Any crashes involving aircraft in the carrier's fleet are also noted. An appendix gives the location of all major African airports.




Boeing 737


Book Description

The Boeing 737 is undoubtedly one of the best known of all passenger aircraft and has been built in greater numbers than any other commercial aircraft in the world. There are few airline passengers of the last decade who have not yet flown on one of these aircraft. More than 10,000 examples have been built in all its variants--an unbelievably high number for an airliner. This book describes the aircraft's early development--from the first concept drawings in the early 1960s to construction, testing, and first flights--to the present, with exciting photos, drawings, and information from the Boeing company archives. From the 737-100 through to today's 737MAX, all versions are covered in detail, including its use by many of the world's airlines, including Air France, British Airways, Delta, Easyjet, Lufthansa, SAS, Southwest, and many others.




Metallurgical Design and Industry


Book Description

​This edited volume examines metallurgical technologies and their place in society throughout the centuries. The authors discuss metal alloys and the use of raw mineral resources as well as fabrication of engineered alloys for a variety of applications. The applications covered in depth include financial, mining and smelting, bridges, armor, aircraft, and power generation. The authors detail the multiple levels and scales of impact that metallurgical advances have had and continue to have on society. They include case studies with guidance for future research design and innovation of metallic materials relevant to societal needs. Includes case studies written by industry professionals with guidance for future research design and innovation; Demonstrates metal materials design that reflects relevant societal needs; Covers a broad range of applied materials used in aircraft, armor, bridges, and power generation, among others.




Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity


Book Description

Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's tragedy, however, studying the situation more deeply can reveal tragic flaws in response to brand-challenging experiences that enhance managerial wisdom.The purpose of the book is to examine the backstories of a selection of relatively well-known brands that have experienced a tragedy. The objective is to inform how and why some brands survived and some did not. Doing so, may help leaders and managers of current brands avoid the miscues that lead to brand tragedies and possibly revive a brand when tragedy strikes. It is a book for those who need to improve their understanding of the vital importance of a brand for organizational success and who want to build and manage their brands to continuously improve value for customers, employees, shareholders, and the well-being of society. While there will be no one right approach or silver bullet to avert or ameliorate a specific tragedy, the better prepared leaders and managers are for a brand tragedy, the greater the likelihood of avoiding one and realizing an expedient and constructive outcome when one occurs.




Encyclopedia of Global Studies


Book Description

"With all entries followed by cross-references and further reading lists, this current resource is ideal for high school and college students looking for connecting ideas and additional sources on them. The work brings together the many facets of global studies into a solid reference tool and will help those developing and articulating an ideological perspective." — Library Journal The Encyclopedia of Global Studies is the reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes, including the globalization of economies and technologies; the diaspora of cultures and dispersion of peoples; the transnational aspects of social and political change; the global impact of environmental, technological, and health changes; and the organizations and issues related to global civil society. Key Themes: • Global civil society • Global communications, transportation, technology • Global conflict and security • Global culture, media • Global demographic change • Global economic issues • Global environmental and energy issues • Global governance and world order • Global health and nutrition • Global historical antecedents • Global justice and legal issues • Global religions, beliefs, ideologies • Global studies • Identities in global society Readership: Students and academics in the fields of politics and international relations, international business, geography and environmental studies, sociology and cultural studies, and health.







Boeing versus Airbus


Book Description

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.




Civil Aircraft


Book Description

Contains 300 of the most influential aircraft in civilian service over the past 80 years. These range from the earliest pioneers to the massive passenger jets of the modern age.