Book Description

ProphetAbility is heralded a "masterpiece" and a "must-read" for CEOs and leaders who want to run a successful customer-centric business because it provides critical insights into the human experience that show what works, what doesn't and why. You'll read stories of success, failure and bounce back from companies like Weight Watchers, Pixar, IBM, Gainsight, Xtracycle, Toys R Us, Casper Mattresses, Mylan (EpiPen), PepsiCo, General Motors (GM), and more. You will gain strategic insights and be able to take step-by-step tactical actions today.MORE ABOUT THE BOOK:Kings in ancient times governed their lands and expanded their empires while securing the future for their subjects. The kingdoms that thrived were prepared to defend against the attacks of their enemies at the borders. In order to succeed, the king had to establish harmony between two divergent forces, the first of which was the force controlled by the priests who maintained order and stability through tradition, religion and culture. The second force was wielded by the prophets who heard and interpreted the will of the gods and called for the disruption of stale traditions and meaningless practices.Today's CEOs, like the kings of old, must guard their companies while expanding their market share. They must bring harmony between the age-old forces that maintain or disrupt their companies' products and services, culture, policies, processes and procedures. CEOs must seek out powerful C-Suite leaders who can bring order, build systems and create certainty for the future of the company, like the priests of old did through religion. But, CEOs must also find and champion those who can hear and properly interpret what the customers are saying, like the prophets of old could understand the will of the gods. Established companies typically have many executives and managers who act like priests in their attempt to maintain the status quo. There is a lack of support for true prophets. In this age of disruption, CEOs need to hear the unfiltered voice of their customers so they can create a strategic plan for the next three to five years. ProphetAbility: The Revealing Story Why Companies Succeed, Fail, or Bounce Back, examines how successful CEOs listen and while demonstrating that unsuccessful CEOs do not. It reveals how CEOs can encourage the stability of their companies while at the same time championing the disruption required for future stability. This book will show you how to be profitable because you have ProphetAbility(tm).ENDORSEMENTS:"Tony and Betsy understand, at the deepest levels, the impact of listening on the success or failure of an organization...Their book is a C-Suite Must Read." -Tracy Hazzard, Innovation Columnist, Inc. Magazine"One of Steve Jobs' principles was to make sure you connect the dots. Tony and Betsy have done a great job in connecting the dots from Ancient Kings to modern day CEOs. One of the major failures of today's CEO is to not want to disrupt the norm. This book is filled with stories, advice, and support for making sure today's CEO understands that sometimes disruption is the key to future success. Great advice for any CEO!"-Jay Elliot - Best-selling author of "The Steve Jobs Way," and CEO of iMedGo"Truly one of the best business strategy books I have come across and a must-read for business leaders."-David Jacques, Customer Experience Management Pioneer"This book deserves a place on every executive's desk to be read, reread, and frequently referred to. Pass up these ideas at your peril."-Mark S A Smith, podcaster, author, business growth strategist