Author : Hendrik-Jan Grievink
Publisher : Bis Pub
Page : 60 pages
File Size : 22,71 MB
Release : 2012-01-10
Category : Games & Activities
ISBN : 9789063692629
Can you match cards by only the brand colors, typefaces and an often funny description of the brands visual look?
Author : Aaron Keller
Publisher : HOW Books
Page : 192 pages
File Size : 19,66 MB
Release : 2016-07-21
Category : Design
ISBN : 1440342679
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Author : Khalid Hussain
Publisher : Frontiers Media SA
Page : 229 pages
File Size : 32,10 MB
Release : 2023-06-29
Category : Science
ISBN : 2832527280
Author : David A. Aaker
Publisher : Psychology Press
Page : 391 pages
File Size : 37,66 MB
Release : 2013-10-31
Category : Business & Economics
ISBN : 1317759834
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Author : C. Whan Park
Publisher : Now Publishers Inc
Page : 50 pages
File Size : 44,52 MB
Release : 2008
Category : Business & Economics
ISBN : 1601981007
The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Author : Elías Miguel Muñoz
Publisher : Arte Publico Press
Page : 244 pages
File Size : 24,16 MB
Release : 1998
Category : Fiction
ISBN :
The impact of family history on a girl's life. She is Gloria Domingo, daughter of Cuban immigrants, who is becoming a mass woman under the influence of California's pop culture. One day arrives her grandmother from Cuba and Gloria learns she actually has tradition, history. It changes her life.
Author : Tobias Langner
Publisher : Springer Science & Business Media
Page : 419 pages
File Size : 49,36 MB
Release : 2012-08-23
Category : Business & Economics
ISBN : 383494291X
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Author : Luiz Moutinho
Publisher : Routledge
Page : 506 pages
File Size : 20,59 MB
Release : 2014-01-10
Category : Business & Economics
ISBN : 1136242864
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Author : Vesna Zabkar
Publisher : Springer
Page : 294 pages
File Size : 24,35 MB
Release : 2017-06-15
Category : Business & Economics
ISBN : 365818731X
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Author : Shelly Rodgers
Publisher : Routledge
Page : 853 pages
File Size : 38,9 MB
Release : 2019-04-15
Category : Business & Economics
ISBN : 1351208292
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
