Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 340 pages
File Size : 24,40 MB
Release : 2006
Category : Business & Economics
ISBN : 9780749448264
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Author : Stephen Bates
Publisher : Quarto Publishing Group USA
Page : 416 pages
File Size : 14,83 MB
Release : 2015-09-03
Category : History
ISBN : 1781314799
The former Guardian royal correspondent “wisely explores a host of issues surrounding the royals, from the monarchy’s role to the legacy of Diana” (Get Surrey). It was an amazing feat in the twenty-frst century that Queen Elizabeth II, a small woman in her late-eighties, was one of the most recognisable people on the planet. The world had utterly, irreversibly, and radically evolved since she ascended the throne in 1952 and yet, in an era of instant celebrity, she remained, more popular than ever: a bastion of certainty and comfort to the British and many other people during uncertain times. But with her death on September 8, 2022, questions remain: How secure is the British Royal Family? How much depended on the person of the Queen herself, and how much on the institution? To answer these questions, Royalty Inc. combines a history of the British Crown’s evolution through the modern age with a journalistic peek behind the curtain at the machinery that sustains the Windsors today. Written by the Guardian’s former Royal correspondent, its line is neither royalist nor republican. Instead it takes a clear-eyed look at a host of issues, including the future of the Commonwealth, the Monarchy’s role in the British constitution and class system, King Charles’ notorious “black spider memos,” the true scale of the Royal finances, the legacy of Diana, and the problems and pressures faced by any heir to the throne in the future. “Fearless and perceptive . . . Stephen Bates tells it like it is, covering every aspect with rare humour and intelligence. I couldn’t recommend it more highly.” —Literary Review
Author : Philip J. Kitchen
Publisher : Springer
Page : 433 pages
File Size : 19,28 MB
Release : 2001-09-04
Category : Business & Economics
ISBN : 023055458X
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Author : Matteo Fabbi
Publisher : GRIN Verlag
Page : 69 pages
File Size : 26,1 MB
Release : 2011-11
Category : Business & Economics
ISBN : 3656055963
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Caf ', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English "Theatre Land", by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.
Author : Michael A. Crew
Publisher : Springer Science & Business Media
Page : 400 pages
File Size : 19,36 MB
Release : 2002-12-31
Category : Business & Economics
ISBN : 9781402070358
Postal and Delivery Services: Delivering on Competition is an indispensable source of information and analysis on the current state of the postal and delivery sector. It offers current insight into strategy, regulation as well as the economics of this sector. Issues addressed include international postal policy, the universal service obligation, regulation, competition, entry, the role of scale and scope economies, the nature and role of cost and demand analysis in postal service, productivity, interaction of law and economics, human resources, transition and reform issues.
Author : Pete Canalichio
Publisher : Brand Alive
Page : 47 pages
File Size : 20,74 MB
Release :
Category : Business & Economics
ISBN :
Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.
Author : Bill Chiaravalle
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 25,19 MB
Release : 2014-12-04
Category : Business & Economics
ISBN : 1118958098
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Author : AICPA
Publisher : John Wiley & Sons
Page : 1024 pages
File Size : 23,83 MB
Release : 2019-04-23
Category : Business & Economics
ISBN : 1948306549
ASC 606, Revenue from Contracts with Customers, replaces almost all previously existing revenue recognition guidance, including industry-specific guidance. That means unprecedented changes, affecting virtually all industries and all size organizations. For preparers, this guide provides the comprehensive, reliable accounting implementation guidance you need to unravel the complexities of this new standard. For practitioners, it provides in-depth coverage of audit considerations, including controls, fraud, risk assessment, and planning and execution of the audit. Recent audit challenges are spotlighted to allow for planning in avoiding these new areas of concern. This guide includes 16 industry-specific chapters for the following industries: Aerospace and Defense, Airlines, Asset Management, Broker-Dealers, Construction Contractors, Depository Institutions, Gaming, Health Care, Hospitality, Insurance, Not-for-Profits, Oil and Gas, Power and Utility, Software, Telecommunications, and Timeshare.
Author : Paul Stobart
Publisher : Springer
Page : 289 pages
File Size : 37,41 MB
Release : 2016-07-27
Category : Business & Economics
ISBN : 1349128406
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Author : () (Jerry) R. R. R. Ledlow
Publisher : Jones & Bartlett Learning
Page : 605 pages
File Size : 35,92 MB
Release : 2016-06-09
Category : Health & Fitness
ISBN : 1284123626
Ledlow BCC Supplies currently account for up to 45% of a healthcare organization’s annual operating expense. The supply chain ensures that the technology of care is available to the health care professional at the right time, at the right place and in sufficient quantity and quality for superior health outcomes for patients within the health system. As such, a clear understanding of the workings of the healthcare supply chain is vital to successful healthcare management today. Health Care Supply Chain Management examines supply chain management within the unique context of healthcare services delivery. The authors, with over 60 years combined experience in healthcare administration, supply chain, and academia, examine the critical topics of sourcing, logistics, security and compliance, purchasing, storage and inventory management, distribution, vendor management, as well as future challenges in health care. Students of health administration, public administration, public health, nursing and other allied health professions will learn the most current and effective methods for the management of the supply chain that will contribute to success in the delivery and financing of healthcare services. Key Features: • Offers an overview of the elements of the healthcare supply chain • Examines both the operational and the strategic aspects of supply chain management • Includes a discussion of the integration of the supply chain with the clinical delivery of care • Provides a sound basis of knowledge for students so that healthcare supply chain improvements can be achieved for the mutual benefit of the healthcare industry
