Business is Personal


Book Description

A New York Times bestselling author and successful businesswoman shares the advice she used to build a business and maintain balance as a media personality, mogul, and mother. Consider this book your strategic toolbox, full of Bethenny’s smartest and most practical no-nonsense business principles and tactics, illustrated through her own compelling stories and lessons from the entrepreneurial front and experience building the successful Skinnygirl and Bethenny brands, becoming a successful television and podcast producer, and managing her philanthropic foundation. She also shares wisdom from her conversations with highly accomplished people from Mark Cuban to Hillary Clinton, Candace Bushnell to Matthew McConaughey and many more, on what it takes to be successful at every level in an authentic way. So many women, including stay-at-home moms yearning for more, entrepreneurs, and 9-to-5ers see this time of disruption as an open road. As Bethenny says, the snow globe has been shaken. This is THE handbook to navigate what will come next. Whether you are new to business, a seasoned rainmaker, pivoting from a loss or layoff– or just finding your way– you will find value within these pages. This book will inspire you to act without fear, turn mistakes into masterstrokes, and keep you laughing along the way.




The Personal MBA


Book Description

Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.




It's Not Business, It's Personal


Book Description

Some people are simply more successful than others are, and we all know that this often has a lot to do with their personal connections. But how do we forge those relationships? In this incisive, entertaining book, Ronna Lichtenberg reveals all. This book will give anyone who wants to be successful in business a concrete edge -- the personal advantage.




It's Your Business


Book Description




The Personal Business Plan


Book Description

Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will change the way you look at yourself, your job and your career. This is an essential toolkit for all ambitious career professionals who want to know how to thrive in their job and simultaneously become a happier and more effective person. Creating your own personal business plan will help you to define your purpose, plan your actions, break through limiting beliefs and reinvent yourself. Written by a top executive coach and head-hunter with the world’s leading Talent Management and Executive Search firm who has changed the lives of thousands of people A field-tested methodology for identifying your mission, setting your critical success criteria, defining your agenda, keeping to the point and become more fulfilled and happier A complete life view – how to excel in your chosen career and simultaneously enjoy a happy personal life




Business Is Personal


Book Description

Business is Personal shares the areas of business that are rarely discussed, but have been learned the hard way by Penny and others. The emotions we need to understand, the mind we can be in control of, and tools Penny learned, following years of hard work and many challenging moments.




Rehumanize Your Business


Book Description

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. • Restore face-to-face communication for clarity and connection • Add a personal, human touch to your emails and other messages • Meet people who’ve sent thousands of videos • Learn to implement your own video habit in an easy, time-saving way • Boost your replies, appointments, conversion, referrals, and results dramatically If you’re ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.




Shift


Book Description

Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.




It's Personal: The Business Case for Caring


Book Description

It's Personal: The Business Case for Caring thoughtfully examines the Human Connection Movement(TM) in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement, which is especially important given the challenges of today's new work-from-home environment, has transformed the role of employers into the benefactors of wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results. Written by Lorna Borenstein, founder and CEO of the on-demand wellbeing engagement solution Grokker, It's Personal: The Business Case for Caring can be used by leaders to justify why creating a caring environment is a vital corporate strategy -- not just because it's the right thing to do but because it's the smart thing to do. The chapters have been organized to build one from the next, starting with an examination of employees' changing needs and concluding with the practical aspects of managing workforce culture and benefits. In addition to the author's insights -- backed by a combination of data and real-world experience -- It's Personal: The Business Case for Caring includes testimonials from business leaders at the most innovative employers, showcasing real-world examples of organizational caring in action. These guest perspectives from leaders at companies such as Aetna, Southwest Airlines, and Morningstar, each expound on a topic, key idea, or issue from within the chapter, helping to reinforce the book's unique global perspective. Designed to help readers understand the context for caring -- why now is the time to take a fresh look at the employer/employee relationship -- and appreciate leadership's role in not only culture change but in improving the life and work experiences of employees, It's Personal: The Business Case for Caring is at once inspirational, practical, and timely. The book will be appreciated by even the most time-crunched and under-resourced readers who want to do the right thing for their employees.




Nothing Personal, Just Business


Book Description

Throughout the United States and indeed the world, organizations have become places of darkness, where emotional savagery and brutality are now commonplace and where psychological forms of violence--intimidation, degradation, dehumanization--are the norm. Stein succeeds in portraying this dramatically in his evocative, lucid new book, and in doing so he counters official pronouncements that simply because unemployment is low and productivity high, all is well. Through the use of symbolism and metaphor he gives us access to the interior experience of organizational life today. He employs a form of disciplined subjectivity, based on Freud's concept of counter-transference, and other methods to help us comprehend what such dominating notions as managed social change really mean. Downsizing, reengineering, managed care, endless organizational restructuring--all are presented as just business but in reality, says Stein, they are devastatingly personal in their effects. With numerous vignettes and anecdotes drawn from his formal and informal research, Dr. Stein shows us in often horrifying detail what work has come to be in so many of these dark places--but also what must happen, and can happen, to lift them into the light. Through consultations, observation, and personal experience, Stein documents the ordinary assaults on the human spirit, a form of violence in the workplace that usually escapes common classification. By that he means culturally sanctioned violence, such as everyday forms of intimidation, ridicule, goading, and doubling of workloads--all in an asserted effort to make the workplace more productive, more competitive. His examples, metaphors, symbols, images come from the Holocaust and the Vietnam War, and refer back to other horrors in other times, the Crusades and the Spanish Inquisition among them. His book demonstrates precisely how brutal so many of our rational business practices have become, and how disposable all of us ultimately are, at all levels, in all organizations. Stein draws upon a variety of research techniques, including a form of counter-transference based on Freud's concept, to understand the inner meanings and feelings contained in workplace metaphors and symbols. An incisive foreword by Dr. David B. Friedman, Associate Clinical Professor of Psychiatry at the New York University School of Medicine, comments on this, puts the book in perspective and offers additional insights into Stein's themes and how brilliantly he develops them.