Author : Duane L. Davis
Publisher : South Western Educational Publishing
Page : 596 pages
File Size : 26,13 MB
Release : 1998-08
Category : Business & Economics
ISBN : 9780534363369
This text covers the entire process of business and marketing research. It contains up-to-date references to on-line and electronic sources. The author emphasizes modern software use and decision-making.
Author : Duane Davis
Publisher : Brooks/Cole
Page : 644 pages
File Size : 33,49 MB
Release : 2000
Category : Business & Economics
ISBN : 9780534371067
This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.
Author : Duane L. Davis
Publisher : Duxbury Press
Page : 624 pages
File Size : 44,16 MB
Release : 1999-08-01
Category : Mathematics
ISBN : 9780534374297
Author : Duane L. Davis
Publisher : Brooks/Cole Publishing Company
Page : 596 pages
File Size : 49,6 MB
Release : 1999-08-01
Category : Business & Economics
ISBN : 9780534373627
Author : Davis
Publisher :
Page : pages
File Size : 16,21 MB
Release : 1993-01-01
Category :
ISBN : 9780534932503
Author : Michael J. Stahl
Publisher : PWS Publishing Company
Page : 1034 pages
File Size : 12,28 MB
Release : 1992
Category : Business & Economics
ISBN :
Author : Joseph F. Hair, Jr
Publisher : Routledge
Page : 496 pages
File Size : 33,70 MB
Release : 2015-03-04
Category : Business & Economics
ISBN : 1317471237
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Author : S. Christian Albright
Publisher : South Western Educational Publishing
Page : 988 pages
File Size : 19,72 MB
Release : 2004
Category : Business & Economics
ISBN : 9780534383664
This text presents statistical concepts and methods in a unified, modern, spreadsheet-oriented approach. Featuring a wealth of business applications, this examples-based text illustrates a variety of statistical methods to help students analyze data sets and uncover important information to aid decision-making. DATA ANALYSIS FOR MANAGERS contains professional StatPro add-ins for Microsoft Excel from Palisade, valued at one hundred fifty dollars packaged at no additional cost with every new text.
Author : Fahri Karakaya
Publisher : Routledge
Page : 176 pages
File Size : 35,45 MB
Release : 2018-03-26
Category : Business & Economics
ISBN : 1351066846
Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.
Author : Joe F. Hair Jr.
Publisher : Taylor & Francis
Page : 529 pages
File Size : 43,27 MB
Release : 2023-07-25
Category : Business & Economics
ISBN : 1000894401
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.
