Book Description

Balderson is recognized as a market leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended seamlessly with practical Canadian examples of actual entrepreneur experiences (Small Business Profiles). Focus is on currency and emerging trends, generating and maintain student interest through cases and thought-provoking questions, and improving academic rigour, while staying true to the book's vision of being easy to follow and absorb. The numerous individual cases, as well as a comprehensive running case, are continuing strengths of this text, as is the fact that it is indigenously Canadian and supports learning in a Canadian business context through its content.