Book Description
Types of businesses, types of sites: introduction to e-commerce - Creating and building an Internet presence - Standing out from the crowd: positioning audience, and goals - More than a pretty face: web site content - The key to stickiness: interactive functions - Look "n" feel: site appearance and organization - Portals, vortals, search engines, and directories - Internet advertising of your web site: links, banners, tiles, and more - Promotion on and off the net and print advertising - E-mail marketing - E-mail mechanics - Composing e-mail.