Author : PC Tulsian & SD Tulsian
Publisher : Ratna Sagar
Page : 404 pages
File Size : 30,66 MB
Release :
Category :
ISBN : 9788170707356
The books have been written in accordance with the latest syllabus of Commercial Studies prescribed by the Council for the Indian School Certificate Examination. The books follow a student-friendly approach to the study of forms and functions of Commercial Organizations and their Functional Departments. The text is presented in a self-explanatory manner. Questions have been put in a logical sequence and at different levels of difficulty.
Author : Michael Boyle
Publisher : Routledge
Page : 733 pages
File Size : 18,94 MB
Release : 2019-11-25
Category : Education
ISBN : 1000762882
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
Author : R. S Zaharna
Publisher : Springer
Page : 241 pages
File Size : 49,76 MB
Release : 2010-02-19
Category : Social Science
ISBN : 0230277926
This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Author : John Fiske
Publisher : Psychology Press
Page : 203 pages
File Size : 10,55 MB
Release : 1990
Category : Language Arts & Disciplines
ISBN : 0415046726
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author : Vanessa Ossa
Publisher : Routledge
Page : 216 pages
File Size : 15,50 MB
Release : 2020-10
Category : Political Science
ISBN : 9780429283727
"This volume investigates the perception of threat, with particular regard to the roles, functions, and agencies of various types of media. With a focus on the profound impact of the terrorist attacks on September 11, 2001 on the US-American political, social, and cultural order, the chapters reach from the early days after the attacks up to the 2016 election of Donald J. Trump. An international team of contributors analyze how the perceived threats and their subsequent representations changed during this period and what part different forms of media-media institutions, media technologies, and media formats-played within these transformations. Media theoretical perspectives are thus combined with historical approaches to examine the "re-ordering" of the nation, the state, and society proposed in an increasingly converging, multimodal, and networked media environment. This book's focus on the interrelation between Media Studies, Cultural Studies, and American Studies makes it an indispensable landmark for fields such as Historical Research, Media Theory, Narratology, and Popular Culture Studies"--
Author : Karen Freberg
Publisher : SAGE Publications
Page : 489 pages
File Size : 38,99 MB
Release : 2021-06-30
Category : Business & Economics
ISBN : 1071826875
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author : CarrieLynn D. Reinhard
Publisher : Lexington Books
Page : 249 pages
File Size : 23,16 MB
Release : 2018-06-13
Category : Language Arts & Disciplines
ISBN : 1498552579
Being a fan helps people to discover their identities, find friends, develop a sense of belonging, express themselves creatively, and act as powerful creators and participants in a capitalistic system. At times, however, being a fan becomes problematic, especially when clashes with other fans occur both inside and outside of their fandoms and fan communities. As their communication becomes contentious, power imbalances destabilize collectives and fans experience fear, sadness, pain, and harassment. Such problematic situations can become “fractured fandoms.” Fractured Fandoms: Contentious Communication in Fan Communities observes the problems or fractures that occur within and between fandoms as fans and fan communities experience differences in interpretation, opinion, expectation, and behavior regarding the object at the center of their fandom. The book demonstrates the fractures through an examination of self-interviews, collected news stories, and previous research regarding these problems, ultimately providing an assessment of the causes and effects of such fractures and the larger social and cultural issues they reflect.
Author : Jessica M. W. Kratzer
Publisher : Rowman & Littlefield
Page : 255 pages
File Size : 19,89 MB
Release : 2020-01-29
Category : Social Science
ISBN : 1498585515
This edited collection focuses on varying communication perspectives in the Fifty Shades of Grey series. In particular, the chapters focus on kinky people’s perceptions of the series; consent, ownership, feminist desire in 24/7 BDSM; erotic romance writing in the post Fifty Shades of Grey landscape; sexual education; news coverage of the series; the rhetoric used in the series; and depictions of consent. The contributors address how a series as dominant in popular culture as Fifty Shades of Grey can affect people involved in a community, those on the outside, and those waiting for an opportunity to explore. Scholars of popular culture, communication, media studies, literary studies, and sociology will find this book particularly useful.
Author : Vicki Gunther
Publisher : Rowman & Littlefield
Page : 199 pages
File Size : 43,33 MB
Release : 2011
Category : Education
ISBN : 1442209429
Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.
Author : Louise Schultz
Publisher :
Page : 60 pages
File Size : 19,27 MB
Release : 1963
Category : Information science
ISBN :
Presents copy for use as a reference brochure and a giveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Literature Analysis; and (3) Information System Design. Details an educational program appropriate for participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, contributing to human well-being and progress. (Author).
