Commercial Handbook of China ...
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
Page : 1134 pages
File Size : 36,24 MB
Release : 1919
Category : China
ISBN :
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
Page : 1134 pages
File Size : 36,24 MB
Release : 1919
Category : China
ISBN :
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
Page : 506 pages
File Size : 47,19 MB
Release : 1920
Category : China
ISBN :
Author : Julean Herbert Arnold
Publisher :
Page : 854 pages
File Size : 39,4 MB
Release : 1926
Category : China
ISBN :
Author : JULEAN ARNOLD
Publisher :
Page : 852 pages
File Size : 30,19 MB
Release : 1926
Category :
ISBN :
Author : Jing Wang
Publisher : Harvard University Press
Page : 436 pages
File Size : 34,30 MB
Release : 2010-04-10
Category : Business & Economics
ISBN : 9780674044821
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher : Dissertations-G
Page : 692 pages
File Size : 11,75 MB
Release : 1979
Category : Business & Economics
ISBN :
Author :
Publisher :
Page : 1698 pages
File Size : 24,51 MB
Release : 1920
Category : Commerce
ISBN :
Author :
Publisher :
Page : 656 pages
File Size : 27,85 MB
Release : 1927
Category : Agriculture
ISBN :
Author :
Publisher :
Page : 678 pages
File Size : 41,96 MB
Release : 1927
Category :
ISBN :
Author :
Publisher :
Page : 392 pages
File Size : 26,8 MB
Release : 1923
Category : Christianity
ISBN :