Computer-aided Problems to Accompany Basic Marketing, Tenth Edition
Author : Edmund Jerome McCarthy
Publisher :
Page : 44 pages
File Size : 39,66 MB
Release : 1990
Category : Marketing
ISBN : 9780256086379
Author : Edmund Jerome McCarthy
Publisher :
Page : 44 pages
File Size : 39,66 MB
Release : 1990
Category : Marketing
ISBN : 9780256086379
Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
Page : 766 pages
File Size : 34,92 MB
Release : 1990
Category : Business & Economics
ISBN :
Author Index 707-712 pp.
Author : Edmund Jerome McCarthy
Publisher :
Page : 212 pages
File Size : 49,85 MB
Release : 1990
Category : Marketing
ISBN : 9780256085228
Author : Edmund Jerome McCarthy
Publisher :
Page : 438 pages
File Size : 39,52 MB
Release : 1987
Category : Marketing
ISBN : 9780256036503
Author : William Perreault
Publisher : McGraw Hill
Page : 783 pages
File Size : 44,74 MB
Release : 2013-04-16
Category : Business & Economics
ISBN : 0077173554
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
Page : 524 pages
File Size : 31,60 MB
Release : 1988
Category : Business & Economics
ISBN :
Author : Perreault
Publisher :
Page : 460 pages
File Size : 49,31 MB
Release : 1999
Category : Business & Economics
ISBN : 9780070005709
Author : Edmund Jerome McCarthy
Publisher :
Page : 44 pages
File Size : 24,50 MB
Release : 1987
Category : Administración de mercadeo
ISBN :
Author :
Publisher :
Page : 1912 pages
File Size : 40,71 MB
Release : 1988
Category : Computer industry
ISBN :
Author : William D. Perreault
Publisher : McGraw-Hill/Irwin
Page : 842 pages
File Size : 31,60 MB
Release : 2008-10-16
Category : Business & Economics
ISBN :
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.