Rural Marketing


Book Description

The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.




Cooperatives and Local Development


Book Description

First Published in 2004. The market economy has changed profoundly over the past two centuries. In the nineteenth century, business enterprises were largely single-product ventures, managed directly by the owners and rooted within national economies. In the twentieth century, firms employed managers who were not owners. Firms also evolved into multiproduct, multiunit entities that could employ thousands of workers. In the twenty-first century, many firms operate on a global scale, taking advantage of free trade policies and rapidly evolving computer and telecommunications technologies. Given this potential, it is crucial that producers, consumers, economic developers, and researchers realize how co-ops can promote local economic and community development. Hence, this book includes the perceptions of experts on a variety of cooperative issues, including the challenges involved in starting a co-op and in understanding its impact on surrounding communities. This book can be especially useful because it provides the theoretical foundations and practical applications of cooperative behavior.




Competitive Strategy Analysis For Agricultural Marketing Cooperatives


Book Description

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.




Trends in Cooperative Marketing


Book Description

Contributed papers of a 1982 state level seminar.




Farmer-to-consumer Direct Marketing


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Cooperative Marketing


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Consumer's Cooperation


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Rural Marketing: Text and Cases


Book Description

Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in




Agricultural Marketing for Cooperators


Book Description

Textbook of marketing practices, with particular reference to rural area marketing cooperative techniques in respect of agricultural products - covers theoretical aspects, supply and demand for consumer goods, consumers cooperative organisation, storage costs, price policy, goods transport, the trade functions, etc.