Author : Milton T. Astroff
Publisher : Educational Institute
Page : 0 pages
File Size : 20,87 MB
Release : 2012-05-30
Category : Convention facilities
ISBN : 9780133086140
This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Author : James Abbey
Publisher :
Page : pages
File Size : 20,42 MB
Release : 2016
Category :
ISBN : 9780866125086
Author :
Publisher :
Page : pages
File Size : 18,23 MB
Release : 1998
Category :
ISBN :
Author : Leonard H. Hoyle
Publisher :
Page : 365 pages
File Size : 45,11 MB
Release : 1995
Category : Convention facilities
ISBN : 9780866121224
Author : Frank W. Berkman
Publisher :
Page : 230 pages
File Size : 38,12 MB
Release : 1978
Category : Congresses and conventions
ISBN :
Author : James Abbey
Publisher :
Page : pages
File Size : 16,66 MB
Release : 2015-08-10
Category :
ISBN : 9780962071072
This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
Author : American Hotel & Motel Association. Educational Institute
Publisher :
Page : 96 pages
File Size : 26,77 MB
Release : 1978
Category : Bars (Drinking establishments)
ISBN :
Author : Matt Rowe
Publisher :
Page : 101 pages
File Size : 48,61 MB
Release : 1989
Category : Convention facilities
ISBN :
Author : Sikha Pratap
Publisher :
Page : 296 pages
File Size : 43,16 MB
Release : 2013
Category : Convention facilities
ISBN : 9788126157075
Author : Pat Golden-Romero
Publisher : Routledge
Page : 320 pages
File Size : 19,22 MB
Release : 2007-06-07
Category : Business & Economics
ISBN : 1136398074
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
