Multinational Corporations and the Control of Culture
Author : Armand Mattelart
Publisher :
Page : 328 pages
File Size : 19,27 MB
Release : 1979
Category : Business & Economics
ISBN :
Author : Armand Mattelart
Publisher :
Page : 328 pages
File Size : 19,27 MB
Release : 1979
Category : Business & Economics
ISBN :
Author : Albrecht Rothacher
Publisher : World Scientific
Page : 284 pages
File Size : 13,48 MB
Release : 2004
Category : Business & Economics
ISBN : 9789812563057
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."
Author : Paul Melessen
Publisher : Eburon Uitgeverij B.V.
Page : 300 pages
File Size : 35,8 MB
Release : 2017-06-06
Category : Business & Economics
ISBN : 9463011382
With expanding globalisation, international enterprises exercise a growing influence on organizational culture in countries where they operate. Several dimensional frameworks exist to compare country cultures in a quantitative manner. The same is true for organizational cultures. Yet, until now, the paradigm has been that the two types of culture need to be measured by different frameworks. For years, this paradigm has been an obstacle for comparing work cultures internationally. In this book, author Paul Melessen presents a dimensional framework that bridges the gap between the two types of culture. It builds on existing frameworks – in particular, the VSM and OCM frameworks presented by Geert Hofstede – to compare fifteen multinational corporations and subsequently draw several interesting conclusions. Appropriately titled Countries, Corporations and Cultures, the book develops the “Multilevel Culture” (MLC) framework with a procedure called MCMC multilevel modelling. Hence the subtitle A multilevel approach.
Author : Hyun-Sook Lee
Publisher :
Page : 225 pages
File Size : 33,73 MB
Release : 2010
Category : Corporate culture
ISBN : 9788174467836
Author : Fons Trompenaars
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 30,54 MB
Release : 2004-05-14
Category : Business & Economics
ISBN : 1841125911
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Author : John P. Kotter
Publisher : Simon and Schuster
Page : 236 pages
File Size : 46,98 MB
Release : 2008-06-30
Category : Business & Economics
ISBN : 1439107602
Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy -- features that undermine an organization's ability to adapt to change. They also show that even "contextually or strategically appropriate" cultures -- ones that fit a firm's strategy and business context -- will not promote excellent performance over long periods of time unless they facilitate the adoption of strategies and practices that continuously respond to changing markets and new competitive environments. Fundamental to the process of reversing unhealthy cultures and making them more adaptive, the authors assert, is effective leadership. At the heart of this groundbreaking book, Kotter and Heskett describe how executives in ten corporations established new visions, aligned and motivated their managers to provide leadership to serve their customers, employees, and stockholders, and thus created more externally focused and responsive cultures.
Author : Philippe d' Iribarne
Publisher : Routledge
Page : 138 pages
File Size : 41,77 MB
Release : 2012
Category : Business & Economics
ISBN : 0415504635
Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d'Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.
Author : V. Miroshnik
Publisher : Springer
Page : 349 pages
File Size : 28,51 MB
Release : 2014-09-30
Category : Business & Economics
ISBN : 1137447664
This book explores the value component of corporate culture of companies and their relationship with production efficiency and personal values of the employee. The authors combine both qualitative analysis of the experiences of leaders of these organizations and the most advanced quantitative analysis regarding the corporate performances.
Author : George G. Gordon
Publisher :
Page : 92 pages
File Size : 20,39 MB
Release : 1996
Category : Corporate culture
ISBN :
Author : Björn Bjerke
Publisher : Edward Elgar Publishing
Page : 312 pages
File Size : 39,1 MB
Release : 1999
Category : Business & Economics
ISBN :
Comparing five different cultures - American, Arabian, Chinese, Japaness and Scandinavian - and how they reveal themselves in business practice, Bjorn Berke questions whether the culture-free business leader exists, and if so, what the characteristics of such a person might be.