Cracking Windows Phone and BlackBerry Native Development


Book Description

You've developed a killer app for one mobile device—now it’s time to maximize your intellectual investment and develop for the full spectrum of mobile platforms and devices. With Cracking Windows Phone and BlackBerry Native Development, you’ll learn how to quickly retool your application between the Windows Phone 7, Windows Mobile, and BlackBerry platforms and broaden the interest and audience of your app. Cracking Windows Phone and BlackBerry Native Development takes you through the same mobile software development project on each platform, learning the differences between and the relative strengths and weaknesses of each platform as you go. No magic intermediate layers of obfuscation—by the time you get to the end, you'll be an expert at developing for any of the major smartphone platforms using each vendor's preferred toolset and approach. Cracking Windows Phone and BlackBerry Native Development covers the Windows Phone 7, Windows Mobile, and BlackBerry platforms, as well as the development of a general web application accessible on other devices. If you're interested in taking your app into the world of iPhone and Android, be sure to check out the companion volume, Cracking iPhone and Android Native Development, at http://www.apress.com/9781430231981.




Cracking iPhone and Android Native Development


Book Description

You've developed a killer app for one mobile device—now it’s time to maximize your intellectual investment and develop for the full spectrum of mobile platforms and devices. With Cracking iPhone and Android Native Development, you’ll learn how to quickly retool between the iPhone and Android platforms and broaden the interest and audience of your app, without working with burdensome and error-prone compatibility layers and toolkits. Cracking iPhone and Android Native Development takes you, the developer, through the same mobile software development project on both platforms, learning the differences between and the relative strengths and weaknesses of each platform as you go. No magic intermediate layers of obfuscation—by the time you get to the end, you'll be an expert at developing for any of the major smartphone platforms using each vendor's preferred toolset and approach. Cracking iPhone and Android Native Development covers the iPhone and Android platforms, two of the hottest mobile device platforms on the market today.




Usability Matters


Book Description

Summary Usability Matters: Mobile-first UX for developers and other accidental designers gives you practical advice and guidance on how to create attractive, elegant, and useful user interfaces for native and web-based mobile apps. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Just because a mobile app works doesn't mean real people are going to like it. Usability matters! Most mobile developers wind up being part-time designers, and mastering a few core principles of mobile UI can make the difference between app and crap. About the Book Usability Matters is a guide for developers wrestling with the subtle art of mobile design. With each expertly presented example, app developer and designer Matt Lacey provides easy-to-implement techniques that instantly boost your design IQ. Skipping highbrow design theory, he addresses topics like gracefully handling network dropouts and creating intuitive data inputs. Read this book and your apps will look better, your users will be happier, and you might even get some high-fives at the next design review. What's Inside Understanding your users Optimizing input and output Creating fast, responsive experiences Coping with poor network conditions Managing power and resources About the Reader This book is for mobile developers working on native or web-based apps. About the Author Matt Lacey is an independent mobile developer and consultant and a Microsoft MVP. He's built, advised on, and contributed to apps for social networks, film and TV broadcasters, travel companies, banks and financial institutions, sports companies, news organizations, music-streaming services, device manufacturers, and electronics retailers. These apps have an installed base of more than 500,000,000 users and are used every day around the world. Matt previously worked at a broad range of companies, doing many types of development. He has worked at startups, small ISVs, national enterprises, and global consultancies, and written software for servers, desktops, devices, and industrial hardware in more languages than he can remember. He lives in the UK with his wife and two children. Table of Contents Introduction Part 1 - Context Who's using the app? Where and when is the app used? What device is the app running on? Part 2- Input How people interact with the app User-entered data Data not from a user Part 3 - Output Displaying items in the app Non-visible output Part 4 - Responsiveness Understanding the perception of time Making your app start fast Making your app run fast Part 5 - Connectivity Coping with varying network conditions Managing power and resources




Advanced Social Media Marketing


Book Description

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.




jQuery Mobile


Book Description

Covering the latest version of the jQuery Mobile Framework, jQuery Mobile: Develop and Design teaches readers step-by-step how to get started, how to write code, and ultimately how to create mobile websites using the jQuery Mobile framework. The book is hands-on, with code examples (with corresponding on-line demos) and activities throughout.




Ubiquitous Inclusive Learning in a Digital Era


Book Description

In open education, equality, accessibility, inclusiveness, and lifelong learning are key concerns. To meet, adapt to, and anticipate global goals and needs, as well as address open education concerns, educational programs require systemic changes and innovative leadership for advanced learning environments. Ubiquitous Inclusive Learning in a Digital Era provides innovative insights into the issues and current trends on open, online, flexible education and technology-enabled learning. The content within this publication represents the work of open online learning, hybrid learning, and inclusiveness. It is designed for educational administrators, teachers, librarians, government officials, and graduate-level students seeking covering on topics centered on educational technologies and equal access education.




Managing Digital Enterprise


Book Description

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.




Mobile HTML5


Book Description

Build kickass websites and applications for all mobile (and non-mobile) platforms by adding HTML5 and CSS3 to your web development toolkit. With this hands-on book, you’ll learn how to develop web apps that not only work on iOS, Android, Blackberry, and Windows Phone, but also perform well and provide good user experience. With lots of code and markup examples, you’ll learn best practices for using HTML5 features, including new web forms, SVG, Canvas, localStorage, and related APIs. You’ll also get an in-depth look at CSS3, and discover how to design apps for large monitors and tiny screens alike. Learn HTML5’s elements, syntax, and semantics Build forms that provide enhanced usability with less JavaScript Explore HTML5 media APIs for graphics, video, and audio Enable your applications to work offline, using AppCache, localStorage, and other APIs Learn what you need to know about CSS3 selectors and syntax Dive into CSS3 features such as multiple backgrounds, gradients, border-images, transitions, transforms, and animations Make your web applications usable, responsive, and accessible. Design for performance, user experience, and reliability on all platforms




Marketing of High-technology Products and Innovations


Book Description

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.




Encyclopedia of Information Systems and Technology - Two Volume Set


Book Description

Spanning the multi-disciplinary scope of information technology, the Encyclopedia of Information Systems and Technology draws together comprehensive coverage of the inter-related aspects of information systems and technology. The topics covered in this encyclopedia encompass internationally recognized bodies of knowledge, including those of The IT BOK, the Chartered Information Technology Professionals Program, the International IT Professional Practice Program (British Computer Society), the Core Body of Knowledge for IT Professionals (Australian Computer Society), the International Computer Driving License Foundation (European Computer Driving License Foundation), and the Guide to the Software Engineering Body of Knowledge. Using the universally recognized definitions of IT and information systems from these recognized bodies of knowledge, the encyclopedia brings together the information that students, practicing professionals, researchers, and academicians need to keep their knowledge up to date. Also Available Online This Taylor & Francis encyclopedia is also available through online subscription, offering a variety of extra benefits for researchers, students, and librarians, including: Citation tracking and alerts Active reference linking Saved searches and marked lists HTML and PDF format options Contact Taylor and Francis for more information or to inquire about subscription options and print/online combination packages. US: (Tel) 1.888.318.2367; (E-mail) [email protected] International: (Tel) +44 (0) 20 7017 6062; (E-mail) [email protected]