Author : Jon Leon Torn
Publisher : BRILL
Page : 72 pages
File Size : 32,60 MB
Release : 2019-07-22
Category : Language Arts & Disciplines
ISBN : 1848884125
This volume examines the crafting of media personas in celebrity culture and war films, their focus on extreme situations, and how media consumers judge them and learn from them.
Author : Genalin Jimenez
Publisher : Genalin Jimenez
Page : 93 pages
File Size : 23,44 MB
Release :
Category : Computers
ISBN :
In "Crafting Your Digital Persona: Guidelines for Thoughtful Social Media Sharing," readers are guided through the intricacies of building and maintaining a meaningful and authentic online presence. This comprehensive guide offers valuable insights and practical advice for navigating the digital landscape with intentionality, empathy, and responsibility. Readers will learn how to define their personal brand, understand their audience, and align their online presence with their values, interests, and goals. From practicing digital empathy and fostering constructive dialogue to taking breaks from social media and seeking feedback for growth, this guide covers a wide range of strategies and techniques for cultivating a thoughtful digital persona. Whether you're a seasoned social media user looking to refine your online presence or a newcomer navigating the complexities of the digital world, "Crafting Your Digital Persona" provides valuable guidance and inspiration for crafting a meaningful and impactful online identity. With practical tips, real-world examples, and actionable advice, this guide empowers readers to navigate the digital landscape with confidence, integrity, and authenticity.
Author : Sangram Vajre
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 12,85 MB
Release : 2016-04-25
Category : Business & Economics
ISBN : 1119224853
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." —David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." —Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." —Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." —Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." —Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." —Scott Vaughan, CMO, Integrate
Author : Carl H. Klaus
Publisher : University of Iowa Press
Page : 99 pages
File Size : 48,14 MB
Release : 2013-11-01
Category : Reference
ISBN : 1609382145
Confident or fretful, solemn or sassy, tough or tender, casual or formal: the self you project in writing—your persona—is the byproduct of numerous decisions you make about what to say and how to say it. Though any single word or phrase or sentence might make little difference within the scope of an entire essay or book, collectively they create an impression of who you are or seem to be—an impression that’s sure to influence how readers respond to your work. Thus it’s essential to take charge of how you come across on the page, to craft an appropriate persona for whatever you’re writing, whether it’s a personal essay, a blog, a technical report, a letter to the editor, or a memoir. In this wise and ingenious little guide, noted essayist Carl Klaus shows you how to adapt your self to the needs of such varied nonfiction, by varying his own persona to illustrate the distinctive effect produced by each aspect and element of writing. Klaus divides his book into two parts: first, an introduction to the nature and function of a persona, then a survey of the most important elements of writing that contribute to the character of a persona, from point of view and organization to diction and sentence structure. Both parts contain exercises that will give you practice in developing a persona of your choice. Challenging and stimulating, each of his exercises focuses on a distinctly different aspect of composition and style, so as to help you develop the skills of a versatile and personable writer. By focusing on the most important ways of projecting your self in nonfiction prose, you can learn to craft a distinctive self in your writing.
Author : Marcus Foth
Publisher : MIT Press
Page : 541 pages
File Size : 37,71 MB
Release : 2011
Category : Computers
ISBN : 0262016516
I. Theories of Engagement -- Foreword / Phoebe Sengers -- 1. The Ideas and Ideals in Urban Media / Martijn de Waal -- 2. The Moral Economy of Social Media / Paul Dourish and Christine Satchell -- 3. The Protocological Surround: Reconceptualizing Radio and Architecture in the Wireless City / Gillian Fuller and Ross Harley -- 4. Mobile Media and the Strategies of Urban Citizenship: Control, Responsibilization, Politicization / Kurt Iveson -- II. Civic Engagement -- Foreword / Yvonne Rogers -- 5. Advancing Design for Sustainable Food Cultures / Jaz Hee-jeong Choi and Eli Blevis -- 6. Building Digital Participation Hives: Toward a Local Public Sphere / Fiorella De Cindio and Cristian Peraboni -- 7. Between Experience, Affect, and Information: Experimental Urban Interfaces in the Climate Change Debate / Jonas Fritsch and Martin Brynskov -- 8. More Than Friends: Social and Mobile Media for Activist Organizations / Tad Hirsch -- 9. Gardening Online: A Tale of Suburban Informatics / Bjorn Nansen, Jon M. Pearce and Wally Smith -- 10. The Rise of the Expert Amateur: Citizen Science and Microvolunteerism / Eric Paulos, Sunyoung Kim, and Stacey Kuznetsov -- III. Creative Engagement -- Foreword / Gary Marsden -- 11. Street Haunting: Sounding the Invisible City / Sarah Barns -- 12. Family Worlds: Technological Engagement for Families Negotiating Urban Traffic / Hilary Davis ... [et al.] -- 13. Urban Media: New Complexities, New Possibilities -- A Manifesto / Christopher Kirwan and Sven Travis -- 14. Bjørnetjeneste: Using the City as a Backdrop for Location-Based Interactive Narratives / Jeni Paay and Jesper Kjeldskov -- 15. Mobile Interactions as Social Machines: Poor Urban Youth at Play in Bangladesh / Andrew Wong and Richard Ling -- IV. Technologies of Engagement -- Foreword / Atau Tanaka -- 16. Sensing, Projecting, and Interpreting Digital Identity through Bluetooth: From Anonymous Encounters to Social Engagement / Ava Fatah gen. Schieck ... [et al.] -- 17. The Policy and Export of Ubiquitous Place: Investigating South Korean U-Cities / Germaine Halegoua -- 18. Engaging Citizens and Community with the UBI Hotspots / Timo Ojala ... [et al.] -- 19. Crowdsensing in the Web: Analyzing the Citizen Experience in the Urban Space / Franscisco C. Pereira ... [et al.] -- 20. Empowering Urban Communities through Social Commonalities / Laurianne Sitbon ... [et al.] -- V. Design Engagement -- Foreword / Mark Blythe -- 21. A Streetscape Portal / Michael Arnold -- 22. Nonanthropocentrism and the Nonhuman in Design: Possibilities for Designing New Forms of Engagement with and through Technology / Carl DiSalvo and Jonathan Lukens -- 23. Building the Open-Source City: Changing Work Environments for Collaboration and Innovation / Laura Forlano -- 24. Dramatic Character Development Personas to Tailor Apartment Designs for Different Residential Lifestyles / Mark Foth ... [et al.].
Author : Peg Fitzpatrick
Publisher : Rowman & Littlefield
Page : 341 pages
File Size : 12,80 MB
Release : 2024-11-19
Category : Business & Economics
ISBN : 1538193000
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.
Author : David Morgan
Publisher : Field Books
Page : 425 pages
File Size : 45,53 MB
Release :
Category : Business & Economics
ISBN :
In today's fast-paced digital world, standing out is more important than ever. Whether you're an entrepreneur, creative professional, or corporate leader, building a strong personal brand is the key to success. How to Create a Personal Brand That Stands Out is your ultimate guide to developing a unique identity that resonates with your audience, grows your influence, and opens doors to endless opportunities. This book provides practical strategies, real-world examples, and expert advice to help you uncover your strengths, define your niche, and market yourself like a pro.
Author : Hannibal Wayne
Publisher : Hannibal Wayne
Page : 44 pages
File Size : 42,64 MB
Release : 2024-04-17
Category : Business & Economics
ISBN :
Conquering the Social Media Jungle: A Captivating Guide to Engagement and Growth Struggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a loyal community, and finally crack the code to social media success? This book is your adventure guide! Packed with actionable strategies and insightful tips, Conquering the Social Media Jungle equips you with the essential tools to: Craft captivating content that stops the scroll and sparks engagement Build a thriving social media community that becomes your biggest cheerleader Harness the power of data analytics to optimize your strategy and achieve real results Stay ahead of the curve with the latest trends and tactics Whether you're a seasoned entrepreneur or a complete social media newbie, this book offers a clear roadmap to achieving your goals. Stop feeling overwhelmed and start making a genuine impact! Download your copy today and embark on your social media conquest!
Author : T.Z Benny
Publisher : Dark Phoenix Publishing
Page : 55 pages
File Size : 46,68 MB
Release : 2023-09-23
Category : Self-Help
ISBN :
In a world saturated with content and creators, standing out is easier said than done. "How To Be Viral? A Guide to Becoming a Sensation on Social Media" demystifies the complex landscape of viral content, offering aspiring influencers, seasoned veterans, and curious brands a treasure trove of insights, strategies, and actionable advice. This comprehensive guide begins by diving into the foundational aspect of any successful online journey: crafting a captivating online persona. It explores the nuances of branding and the importance of a consistent, authentic identity across platforms like TikTok, Instagram, YouTube, and Twitch. The book then segues into the nitty-gritty of creating 'Content That Converts.' Readers will learn to identify the types of posts and videos that have the highest likelihood of going viral. This section offers tailored advice for optimizing content across various platforms, touching on their unique algorithms and user behaviors. This guide is not just another self-help book; it's a comprehensive playbook for anyone eager to make their mark in the digital age. With its blend of theory, real-world examples, and actionable advice, this book is your one-stop-shop for all things viral.
Author : P. David Marshall
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 47,61 MB
Release : 2019-03-15
Category : Social Science
ISBN : 1118935071
The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.
