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CRM Automation

Author : Barton J. Goldenberg

Publisher : Prentice Hall Professional

Page : 322 pages

File Size : 38,75 MB

Release : 2002

Category : Business & Economics

ISBN : 9780130088512

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Book Description

In CRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.



Marketing Automation For Dummies

Author : Mathew Sweezey

Publisher : John Wiley & Sons

Page : 326 pages

File Size : 16,63 MB

Release : 2014-04-14

Category : Business & Economics

ISBN : 1118772229

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Book Description

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.



Think Outside the Inbox

Author : David Cummings

Publisher :

Page : 160 pages

File Size : 37,38 MB

Release : 2010-03-30

Category : Business & Economics

ISBN : 9780615361819

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Book Description

Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.



The Automation Advantage: Mastering Marketing Automation for Business Success

Author : Carl Corrigan

Publisher : Carl Corrigan

Page : 141 pages

File Size : 15,76 MB

Release : 2023-09-07

Category : Business & Economics

ISBN :

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Book Description

This book serves as a comprehensive guide to marketing automation, covering everything from strategy development to implementation and future trends. It aims to equip marketers with the knowledge and tools needed to thrive in the digital age of marketing and is designed to be read by senior leaders setting strategy, Marketing professionals building out automation capability and Marketeers who want to learn about Automation from the ground up.



Marketing Automation and Decision Making

Author : Simone Guercini

Publisher : Edward Elgar Publishing

Page : 185 pages

File Size : 24,47 MB

Release : 2023-12-11

Category : Business & Economics

ISBN : 1035312875

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Book Description

The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.



From Manual to Magical: Unleashing the Power of Business Automation

Author : Shu Chen Hou

Publisher : Shu chen Hou

Page : 122 pages

File Size : 45,22 MB

Release :

Category : Computers

ISBN :

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Book Description

Are you ready to unlock the secrets of business automation and transform your organization into a powerhouse of efficiency and success? Look no further than our groundbreaking eBook, "From Manual to Magical: Unleashing the Power of Business Automation.” In today's competitive landscape, manual processes simply won't cut it. It's time to embrace the future and harness the transformative power of automation. This comprehensive guide will take you on a journey, equipping you with the knowledge and tools to revolutionize your business operations. Discover the Definition of Business Automation and its significance in today's fast-paced world. Gain insights into the Benefits of Automation, including increased efficiency, reduced costs, improved accuracy, and scalable growth. We debunk Common Myths and Misconceptions surrounding automation, setting the record straight and paving the way for success. But don't just take our word for it! Dive into our Real-Life Examples and explore case studies of businesses that have implemented automation to achieve extraordinary results. Witness firsthand how automation can propel your organization to new heights of productivity and profitability. Identifying Opportunities for Automation is crucial, and we provide you with the tools to analyze your existing processes, map workflows, and prioritize initiatives based on impact and feasibility. Conduct a Cost-Benefit Analysis and make informed decisions that maximize your return on investment. Choosing the Right Automation Tools is a breeze with our in-depth overview of the available technologies, such as robotic process automation (RPA), workflow management systems, and artificial intelligence (AI). Learn how to evaluate tool suitability and unleash their potential in your organization. Implementation is key, and our step-by-step guide ensures you plan and execute the implementation process flawlessly. Overcome challenges with Change Management and Employee Buy-In, and master Data Migration and Integration for seamless automation adoption. Leave no stone unturned with thorough Testing and Quality Assurance to ensure your success. But we don't stop there. Our eBook takes you into the future, exploring Emerging Technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning. Discover how these technologies will shape the future of automation and gain a competitive edge. Don't miss out on this opportunity to stay ahead of the curve and revolutionize your organization. "From Manual to Magical: Unleashing the Power of Business Automation" is your ticket to increased efficiency, reduced costs, and unprecedented growth. Embrace the power of automation and transform your business today! Take the first step towards a future of success and order your copy of "From Manual to Magical: Unleashing the Power of Business Automation" now!



Research Anthology on Cross-Disciplinary Designs and Applications of Automation

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 1054 pages

File Size : 21,44 MB

Release : 2021-10-29

Category : Technology & Engineering

ISBN : 1668436957

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Book Description

Throughout human history, technological advancements have been made for the ease of human labor. With our most recent advancements, it has been the work of scholars to discover ways for machines to take over a large part of this labor and reduce human intervention. These advancements may become essential processes to nearly every industry. It is essential to be knowledgeable about automation so that it may be applied. Research Anthology on Cross-Disciplinary Designs and Applications of Automation is a comprehensive resource on the emerging designs and application of automation. This collection features a number of authors spanning multiple disciplines such as home automation, healthcare automation, government automation, and more. Covering topics such as human-machine interaction, trust calibration, and sensors, this research anthology is an excellent resource for technologists, IT specialists, computer engineers, systems and software engineers, manufacturers, engineers, government officials, professors, students, healthcare administration, managers, CEOs, researchers, and academicians.



CRM For Dummies

Author : Lars Helgeson

Publisher : John Wiley & Sons

Page : 397 pages

File Size : 13,54 MB

Release : 2017-06-16

Category : Business & Economics

ISBN : 1119368987

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Book Description

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.



AI & Automation 3.0

Author : Abhijeet sarkar

Publisher : Amazon

Page : 112 pages

File Size : 26,3 MB

Release : 2024-04-16

Category : Antiques & Collectibles

ISBN :

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Book Description

Master the power of automation to streamline workflows, boost productivity, and achieve marketing success! In today's fast-paced digital world, automation is no longer a luxury, it's a necessity. This comprehensive guide equips you with the knowledge and tools to leverage automation for a strategic advantage across various marketing channels. What You'll Learn: Demystifying Automation: Chapter 1 dives deep into the concept of automation, exploring its benefits in marketing, common automation tools, and the fundamentals of creating automated workflows. Email on Autopilot: Chapter 2 delves into the world of email marketing automation. You'll master the art of crafting engaging automated email campaigns, from understanding best practices to setting up effective sequences. Social Media Made Easy: Chapter 3 explores the power of social media automation. Discover the tools to streamline your social media presence, create winning automated campaigns, and maximize your reach. Content Creation on Cruise Control: Chapter 4 unlocks the secrets of website and content automation. Learn how to automate content creation and publishing, optimize your strategy for maximum impact, and identify the ideal automation tools for your needs.



Microsoft Dynamics CRM 2013 Unleashed

Author : Marc J. Wolenik

Publisher : Pearson Education

Page : 1176 pages

File Size : 49,88 MB

Release : 2014

Category : Computers

ISBN : 0672337037

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Book Description

Microsoft� Dynamics CRM 2013 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing both cloud and on-premise based versions of Dynamics CRM. Leading Dynamics implementer Marc Wolenik fully covers Microsoft Dynamics CRM 2013, Microsoft Dynamics CRM Online Fall '13, and many features first introduced in Microsoft's "Polaris" and Update Rollup 12. You'll find thorough coverage of Dynamics' revamped "Flow" interface and advanced cross-platform mobile client support. Extensive new coverage also includes: Business Process Flows, Portable Business Logic, reporting and forms improvements, server-side email synchronization, MarketingPilot, NetBreeze, Yammer, and much more. Drawing on extensive insider knowledge, Wolenik presents proven best practices and pitfalls to avoid in using every significant Dynamics CRM 2013 capability-information available in no other book. Marc J. Wolenik, is CEO of Webfortis, a Microsoft Gold Customer Relationship Management Competency Partner that specializes in delivering Microsoft Dynamics CRM/xRM solutions for companies of all sizes. Learn from experience and dive deep into CRM technologies that cross almost every industry and vertical. His books include Microsoft Dynamics CRM 2011 Unleashed, Microsoft CRM 4 Unleashed, and Microsoft CRM 4 Integration Unleashed. Detailed information on how to... Compare on-premise and cloud versions of Dynamics CRM, make your best choice, and deploy painlessly Use the advanced configuration and customization options that offer you the most value Take full advantage of Dynamics CRM's new flow interface and productivity shortcuts Learn about new add-on features for Dynamics, including MarketingPilot, NetBreeze, and Yammer Personalize dashboards, activities, calendars, data import/export, and more Manage leads, opportunities, accounts, contacts, marketing lists, collateral, campaigns, quotes, orders, and invoices Integrate schedules, cases, contacts, and product/service information Build powerful automated workflows, processes, and complete solutions Deliver CRM applications to smartphones and tablets, including iOS devices Provide watch lists, automatic alerts, and other sales help through InsideView Social Insights Extend Dynamics CRM with custom plug-ins and add-ons Integrate Dynamics CRM 2013 with SharePoint, Azure, SQL Server, SRSS, Visual Studio, and .NET Framework ON THE WEB: Download all examples and source code presented in this book from informit.com/title/9780672337031 as it becomes available