Cultural Mediation for Museums


Book Description

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.




The Museum in the Digital Age


Book Description

The current “digital revolution” or “digital era” has affected most of the realms of today’s world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, research, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digital technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation.




Cultural Mediation for Museums


Book Description

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.




The Museum in the Digital Age


Book Description

The current "digital revolution" or "digital era" has affected most of the realms of today's world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, research, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digital technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation.




It’s all Mediating


Book Description

It’s all Mediating: Outlining and Incorporating the Roles of Curating and Education in the Exhibition Context brings together thinkers and practitioners in the fields of exhibition curating and gallery education from different corners of Europe. The publication explores the two core functions of museums: exhibiting of the content and educational activities directed to audiences. These areas of activity – both committed to “mediating” between art and its audience – have existed since the birth of the public museum, but, as the result of professionalisation and specialisation of the museum field, they have developed into separate professions and have become the responsibility of specialised staff. “Curator” and “educator” are both relatively new titles in museums, and, in many countries, the professional education for these occupations is young or yet to be established. The volume sets out to encourage dialogue between the sectors. It discusses how the professional field is outlined at present: How do these aspects relate to each other? What is the division of labour between curators and educators and what are the models of collaboration? What kind of interests and values guide their work? It further examines how the specialists incorporate their roles: How are professional identities built? While specialisation has brought focus and quality to the practice, have the fields drifted too far apart from each other? The book is a source of information and insights for anyone working in curating and education, including both practitioners as well as researchers of these fields. With its international span, the book serves the interests of students in the fast growing fields of curatorial studies, museum education, and museology in different parts of Europe. The issues tackled in the book have pertinence also for cultural policy study and research. It’s all Mediating is produced by the Finnish Association for Museum Education Pedaali.




about Museums, Culture, and Justice to Explore in Your Classroom


Book Description

Museums are public resources that can offer rich extensions to classroom educational experiences from tours through botanical gardens to searching for family records in the archives of a local historical society. With clarity and a touch of humor, Quinn presents ideas and examples of ways that teachers can use museums to support student exploration while also teaching for social justice. Topics include disability and welcoming all bodies, celebrating queer people’s lives and histories, settler colonialism and decolonization, fair workplaces, Indigenous knowledge, and much more. This practical resource invites classroom teachers to rethink how and why they are bringing students to museums and suggests projects for creating rich museum-based learning opportunities across an array of subject areas. Book Features: Links museums, classroom teaching, and social movements for justice.Focuses on the cultural contributions of people of color, women, and other marginalized groups.Organized around probing questions connecting history and contemporary events, museum formats and content, and activities. Includes pull-out themes and resources for further reading. “It is with this brilliant new book by Therese Quinn that I have gained an entirely different framework for seeing and experiencing and valuing museums, particularly as vital resources for social-justice movement building.” —From the Foreword by Kevin Kumashiro, consultant and author of Bad Teacher! How Blaming Teachers Distorts the Bigger Picture




Learning Conversations in Museums


Book Description

What do people learn from visiting museums and how do they learn it? The editors approach this question by focusing on conversations as both the process and the outcome of museum learning. People do not come to museums to talk, but they often do talk. This talk can drift from discussions of managing the visit, to remembrances of family members and friends not present, to close analyses of particular objects or displays. This volume explores how these conversations reflect and change a visitor's identity, discipline-specific knowledge, and engagement with an informal learning environment that has been purposefully constructed by an almost invisible community of designers, planners, and educators. Fitting nicely into a small but rapidly expanding market, this book presents: *one of the first theoretically grounded set of studies on museum learning; *an explicit presentation of innovative and rich methodologies on learning in museums; *information on a variety of museums and subject matter; *a study on exhibitions, ranging from art to science content; *authors from the museum and the academic world; *a range of methods--from the analysis of diaries written to record museum visits, to studies of preservice teachers using pre- and post-museum visit tests; *an examination of visitors ranging from age 4-75 years of age, and from known and unknown sample populations; and *a lens that examines museum visits in a fine grained (1 second) or big picture (week, year long) way.




Mediating Memory in the Museum


Book Description

Mediating Memory in the Museum is a contribution to an emerging field of research that is situated at the interface between memory studies and museum studies. It highlights the role of museums in the proliferation of the so-called memory boom as well as the influence of memory discourses on international trends in museum cultures.




Best Practice 4


Book Description

Cinzia Angelini, Introduction; Paolo Campetella, Pietro Canonica, my personal sculptor; Jin-hyung Kim, Applicability of Forest Experience Family Education Program at the Museum; Gana Lee, Hangeul Bottari - Outreach Museum Education Program; Claire Ponselle, Marie Allaman, La Malle de découverte du Musée des Augustins; Paul Crook, Carolina Silva and Sofia Victorino, Youth Forum: Duchamp & Sons; Mathias Dreyfuss, Raffaella Russo-Ricci, Justine Veillard, Le parcours-atelier « Stéréotypes et préjugés » au Musée d’art et d’histoire du Judaïsme; Francine Lelièvre, Élisabeth Côté, Nathalie Lampron, L’atelier Archéo-aventure : vivre une mission archéologique en milieu urbain; Matt Mulligan, Christina Grant, Jamie Herget, Emma Martell, Leah Melber, Partners in Fieldwork. Empowering Urban High School Learners; Ronna Tulgan Ostheimer, Making Museums Socially Relevant: The RAISE Programme at the Clark; Dolores Alvarez-Rodriguez, Reducing the gap, expanding the matter. Pre-service teacher’s training program in museum education; Cristiane Batista Santana, Mirian Midori Peres Yagui, Muestra de Museos. Una Política Pública de Democratización del Acceso a los Museos del Estado de São Paulo; Magaly Cabral, Education and Work. An Action of Citizenship; Philippe Casset, Laurent Faivre, Thomas Galifot, Alexandre Therwath, Mathias Van Der Meulen, Emmaüs à Orsay / Orsay chez Emmaüs; Bernarda Delgado Elías, Alfredo Narváez Vargas, Programa de Educación para la conservación. Museo Túcume. Perú; Andrea Alexandra do Amaral Silva e Biella, Live Art! Socio-Educational and Cultural Inclusion Programme; Aurélie Maguet, “Le temps d’une histoire”. Atistic residence in prison.




Museum Communication and Social Media


Book Description

Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.