Design Management as a Strategic Instrument


Book Description

Tiivistelmä: Design managament strategisena työkaluna.




Design Management


Book Description

Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.




Design Management


Book Description

Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context. Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately. This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.




[ ] With Design: Reinventing Design Modes


Book Description

This collection stems from the International Association of Societies of Design Research (IASDR) congress in 2021, promoting the research of design in its many fields of application. Today's design finds itself at a critical moment where the conventional ‘modes’ of doing, thinking and application are increasingly challenged by the troubled ideology of globalisation, climate change, migration patterns and the rapid restructuring of locally driven manufacturing sectors. The volume presents a selection of papers on state-of-the-art design research work. As rapid technological development has been pushing and breaking new ground in society, the broad field of design is facing many unprecedented changes. In combination with the environmental, cultural, technological, and, crucially, pandemic transitions, design at large is called to fundamentally alter its modes of practice. Beyond the conventional models of conducting research, or developing solutions to ‘wicked’ problems, the recoupling of design with different modes should be seen as an expression to embrace other capacities of thinking, criticisms and productions. This selection of proceedings papers delivers the latest insights into design from a multitude of perspectives, as reflected in the eight thematic modes of the congress ; i.e., [social] , [making] , [business] , [critical], [historical/projective], [impact], [pandemic], and [alternative] with design modes. The book benefits design researchers from both academia and industry who are interested in the latest design research results, as well as in innovative design research methods. In presenting an interesting corpus of design case studies as well as studies of design impact, this comprehensive collection is of relevance to design theorists and students, as well as scholars in related fields seeking to understand how design plays a critical role in their respective domains.




DESIGN-DECODED 2021


Book Description

It is a pleasure to welcome you to the proceedings of the 2nd International Conference on Design Industries and Creative Culture (Design Decoded 2021) which has been organised by the College of Creative Arts (previously renown as Faculty of Art & Design), Universiti Teknologi MARA, Kedah Branch. Design Decoded 2021 analysed and discussed how art, design and education may have an influence, create a societal difference, and contribute to the economy, as well as how we think, live, work and learn. The main topic of this proceeding was “Decrypt Your Visual Creativity” which consisted of 65 articles about design thinking, interior design, art and design management, industrial design, education in design creativity and innovation, sustainable art and design, visual communication, new media, graphic and digital media, visual culture, design practice, art history, art and creative community, and methodology in design creativity. We are truly thanking you to our four keynote speakers Emeritus Prof. Dr. T.W. Allan Whitfield, Prof. Dr. Khairul Aidil Azlin Abdul Rahman, Dr. Nurul ‘Ayn Ahmad Sayuti and Mr. Firdaus Khalid for their constant support and guidance. Finally, we would like to express our heartfelt gratitude to all colleagues in the steering and organising committee for their cooperation in administering and organising the conference, as well as reviewers for their intellectual effort and dedication to reviewing papers.




The Handbook of Design Management


Book Description

The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state of the art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices reach from the operational to the strategic, from the product to the organization. Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. Presenting the first systematic overview of the subject - and offering a wide range of examples, insights and analysis - the Handbook is an invaluable resource for researchers and students in design and management as well as for design practitioners and professional managers.




Design Management


Book Description

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management. Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organiZational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.




Design Management


Book Description

Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.




Org Design for Design Orgs


Book Description

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth