Author : Dave Chaffey
Publisher : Pearson UK
Page : 1051 pages
File Size : 39,60 MB
Release : 2019
Category : Business enterprises
ISBN : 1292193360
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Author : Dave Chaffey
Publisher : Pearson Education
Page : 700 pages
File Size : 43,1 MB
Release : 2007
Category : Business & Economics
ISBN : 9780273707523
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 1031 pages
File Size : 37,62 MB
Release :
Category :
ISBN : 3031502892
Author : Andreas Meier
Publisher : Springer Science & Business Media
Page : 223 pages
File Size : 14,66 MB
Release : 2009-03-26
Category : Business & Economics
ISBN : 3540893288
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Author : Drossos, Lambros
Publisher : IGI Global
Page : 404 pages
File Size : 14,22 MB
Release : 2008-10-31
Category : Political Science
ISBN : 1605661198
"This book highlights innovative technologies used for the design and implementation of advanced e-commerce systems facilitating digital rights management and protection"--Provided by publisher.
Author : Dave Chaffey
Publisher : Financial Times/Prentice Hall
Page : 4 pages
File Size : 17,48 MB
Release : 2003-09-11
Category :
ISBN : 9780582821866
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
Author : J. Botha
Publisher : Juta and Company Ltd
Page : 660 pages
File Size : 47,24 MB
Release : 2008-02-27
Category : Business & Economics
ISBN : 9780702173042
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
Author : Michael Shaw
Publisher : M.E. Sharpe
Page : 329 pages
File Size : 11,83 MB
Release : 2006
Category : Business & Economics
ISBN : 0765620073
This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.
Author : Stuart Barnes
Publisher : Routledge
Page : 404 pages
File Size : 40,80 MB
Release : 2007
Category : Business & Economics
ISBN : 0750664932
Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.
Author : Becker, Annie
Publisher : IGI Global
Page : 2522 pages
File Size : 47,69 MB
Release : 2007-12-31
Category : Business & Economics
ISBN : 1599049449
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
