Book Description

Tom Madigan, with foreword by Benny Parson, NASCAR champion. The Edelbrock Corporation emerged from a young mechanic's dream in Southern California during the earliest years of the American love affair with the automobile. One of the central figures of the hot rod culture that began before World War II and blossomed after the war, Vic Edelbrock, Sr. built his company around a simple philosophy: never overextend yourself, and never put your name on a product that hasn't been tested and proven true. When Vic Edelbrock, Jr. took over after his father's death, he stayed true to the family philosophy while incorporating progressive marketing plans to grow the company into a corporate giant. It is the last family owned automobile aftermarket company in the industry.Edelbrock Made in USA is the story of the company's growth from a simple shop at the rear of a gas station to an American institution. It is at the heart of the history of the earliest drag racers and land speed racers, it is woven into the early days of NASCAR, and it flourishes today in the cars owned by enthusiasts and ordinary drivers across America who boast Edelbrock equipment. It is the story of a company whose influence not only helped shape automotive performance, but also led the automotive aftermarket industry in addressing and conforming to the clean air and safety regulations that have emerged over the past 35 years. And it is the story of an iconic family business that has preserved its values and its spirit of independence, creativity, philanthropy, and fun over three generations.0-7603-2202-3 - 139600AP - $40.00 - $58.00 CAN '