El arte de la guerra para ejecutivos


Book Description

Durante los últimos años, las escuelas de gestión empresarial y los asesores profesionales han recurrido a un tratado chino de más de 2.500 años de antigüedad, una obra de enorme valor que trata temas como el liderazgo, la estrategia, la organización, la competencia y la cooperación. Este texto es 'El arte de la guerra de Sun Tzu', y en este libro se presenta haciéndolo más accesible al lector y adaptada su sabiduría al mundo actual, sin perder vigencia y poder. Esta es la primera vez que se expone una interpretación del mismo realizada por un hombre de empresa para el mundo empresarial, poniendo de manifiesto la actualidad de un tratado que muestra el arte de vencer en el campo de batalla de una mesa de negociación.




Naval Leadership in the Atlantic World


Book Description

The naval leader has taken centre stage in traditional naval histories. However, while the historical narrative has been fairly consistent the development of various navies has been accompanied by assumptions, challenges and competing visions of the social characteristics of naval leaders and of their function. Whilst leadership has been a constant theme in historical studies, it has not been scrutinised as a phenomenon in its own right. This book examines the critical period in Europe between 1700 -1850, when political, economic and cultural shifts were bringing about a new understanding of the individual and of society. Bringing together context with a focus on naval leadership as a phenomenon is at the heart of this book, a unique collaborative venture between British, French and Spanish scholars. As globalisation develops in the twenty-first century the significance of navies looks set to increase. This volume of essays aims to place naval leadership in its historical context. An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched. KU is a collaborative initiative designed to make high quality books Open Access for the public good. The Open Access ISBN for this book is 978-1-911534-76-1. More information about the initiative and details about KU’s Open Access programme can be found at www.knowledgeunlatched.org




Liderazgo zero


Book Description

Iñaki Piñuel propone que es posible un liderazgo más allá del poder, la rivalidad y la violencia.




Sun Tzu


Book Description




Sun Tzu


Book Description




El Arte de la Guerra


Book Description

EL ARTE DE LA GUERRA Es el tratado sobre estrategia más famoso del mundo, que se ha convertido en un libro de culto en el mundo de la empresa. Varias películas ambientadas en Wall Street han contribuido a popularizar este pequeño libro que nos propone uno




El Arte de la Guerra Para Ejecutivos Y Directivos


Book Description

The Art of War is the world's most famous treatise on strategy, which has become a cult book in the business world. Several films set on Wall Street have helped to popularize this little book, which proposes principles that are as valid in the world of military strategy as they are in the world of business or politics. Despite its age, it is a terribly modern book that will help to reflect on any type of problem and to propose the necessary strategies to attack it.




The Art of War for Executives


Book Description

Newly revised, a comprehensive interpretation of Sun Tzu's The Art of War combines the original classic's advice on leadership, strategy, organization, competition, and cooperation with the ideas of contemporary business philosophers. Original.




EL SUN TZU APLICADO A LA COMPETENCIA POR EL MERCADO


Book Description

El presente libro trata de el "Arte de la Guerra" del maestro Sun Tzu y sus tácticas y estrategia llevadas al campo empresarial, específicamente en los negocios y la aplicación de la estrategia competitiva. Como los empresarios, directivos puedsen emplear estas enseñanzas milenarias para poder ganar nicho de mercado.