Capital Intelectual


Book Description

El término "capital intelectual" se confunde con frecuencia - e incluso indistintamente- con "propiedad intelectual", "tecnología" o "ideas". "innovación" de carácter científico. Además de las ideas e invenciones de naturaleza tecnológica o científica, el capital intelectual incluye un enorme acervo de ideas y componentes socioculturales, expresadas en las marcas comerciales, las experiencias del cliente, los modelos de negocio y organización e inclusive las cadenas de valor y ecosistemas que las producen. Este libro ha sido diseñado como un manual comprensivo y de aplicación práctica para empresarios y gerentes de diversas áreas funcionales que deseen detectar, desarrollar y aplicar el capital intelectual de sus organizaciones y ecosistemas de negocios en tanto en su dimensión tecnológica como comercial. Los conceptos, modelos y herramientas de este libro -ejemplificados con los casos de empresas líderes y modelo de diferentes giros de actividad- permiten al lector detectar y valuar el capital intelectual tecnológico y comercial, tácito y explicito, planificar el desarrollo de las diez formas de propiedad intelectual y organizar su comercialización mediante la creación y desarrollo de marcas.




La pesca DIFERENTE


Book Description

¿Por qué debería comprar este libro? El primer año de una nueva designación pastoral en una congregación establecida se conoce como la fase de la luna de miel, pero esto puede ser extremadamente engañoso. Tener éxito en el primer año en una nueva designación pastoral requerirá un profundo entendimiento de la historia de la congregación, así como un discernimiento sobre cuán preparada está la iglesia para pasar a un tiempo de transición. La pesca diferente no solo ofrece una visión crítica de este proceso, sino que también ayudará a pastores y líderes de la iglesia a acceder al mercado para financiar ministerios relevantes e impactantes según Jeremías 29:7. «Busquen el bienestar de la ciudad adonde los he deportado, y pidan al Señor por ella, porque el bienestar de ustedes depende del bienestar de la ciudad» • • • La pesca diferente brinda un abordaje que ayuda a las iglesias a pasar de una mentalidad de mantenimiento a una mentalidad de misión y servicio. El libro ofrece ejemplos prácticos y muestra a las iglesias cómo pueden combinar un fuerte capital de la fe con capitales sociales, humanos e intelectuales para lograr el propósito de Dios para ellos. Lovett H. Weems, Jr. Distinguido profesor de Liderazgo eclesiástico en el Seminario Teológico Wesley en Washington, DC y consultor principal del Centro Lewis para liderazgo eclesiástico. • • • El Rev. Dr. Sidney S. Williams, Jr, es presidente y director ejecutivo de Crossing Capital Group, Inc., una firma consultora que está muy bien equipada y posicionada para ayudarle a alcanzar sus objetivos. Ya sea que se trate de asegurar el financiamiento para construir o mejorar edificios, sustentar actividades ministeriales, conseguir socios de la comunidad que lo apoyen, o equipar a los líderes para asegurar una sustentabilidad institucional; aplicamos un abordaje Cristo-céntrico que acelera el crecimiento y el desarrollo.




ECKM2015-16th European Conference on Knowledge Management


Book Description

These proceedings represent the work of researchers presenting at the 16th European Conference on Knowledge Management (ECKM 2015). We are delighted to be hosting ECKM at the University of Udine, Italy on the 3-4 September 2015. The conference will be opened with a keynote from Dr Madelyn Blair from Pelerei Inc., USA on the topic “The Role of KM in Building Resilience”. On the afternoon of the first day Dr Daniela Santarelli, from Lundbeck, Italy will deliver a second keynote speech. The second day will be opened by Dr John Dumay from Macquarie University, Sydney, Australia. ECKM is an established platform for academics concerned with current research and for those from the wider community involved in Knowledge Management to present their findings and ideas to peers from the KM and associated fields. ECKM is also a valuable opportunity for face to face interaction with colleagues from similar areas of interests. The conference has a well-established history of helping attendees advance their understanding of how people, organisations, regions and even countries generate and exploit knowledge to achieve a competitive advantage, and drive their innovations forward. The range of issues and mix of approaches followed will ensure an interesting two days. 260 abstracts were initially received for this conference. However, the academic rigor of ECKM means that, after the double blind peer review process there are 102 academic papers, 15 PhD research papers, 1 Masters research papers and 7 Work in Progress papers published in these Conference Proceedings. These papers reflect the continuing interest and diversity in the field of Knowledge Management, and they represent truly global research from many different countries, including Algeria, Austria, Bosnia and Herzegovina, Brazil, Canada, Chile, Colombia, Cuba, Cyprus, Czech Republic, Estonia, Finland, France, France, Germany, Hungary, India, Indonesia, Iran, Ireland, Italy, Japan, Jordan, Kenya, Lithuania, Mexico, Nigeria, Norway, Pakistan, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sultanate of Oman, Sweden, Switzerland, Thailand, The Netherlands, UK, United Arab Emirates, USA and Venezuela.




Soft Computing in Management and Business Economics


Book Description

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.




Comparative Advantage in the Knowledge Economy


Book Description

Comparative Advantage in the Knowledge Economy: A National and Organizational Resource provides a comprehensive and insightful understanding of all the dimensions of a transition from a traditional to a knowledge economy.




Information Systems Research and Exploring Social Artifacts: Approaches and Methodologies


Book Description

Centered on the impact of information and communication technology in socio-technical environments and its support of human activity systems, the study of information systems remains a distinctive focus in the area of computer science research. Information Systems Research and Exploring Social Artifacts: Approaches and Methodologies discusses the approaches and methodologies currently being used in the field on information systems. This reference source covers a wide variety of socio-technical aspects of the design of IS artifacts as well as the study of their use. This book aims to be useful for researchers, scholars and students interested in expanding their knowledge on the assortment of research on information systems.




Competitive Strategies for Small and Medium Enterprises


Book Description

This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalized economies expands SMEs will have to learn to sustain competitiveness by developing their ‘dynamic capabilities’. Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.










Public Sector Communication


Book Description

A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.