Author : United States. Congress. House. Committee on Commerce
Publisher :
Page : 190 pages
File Size : 27,41 MB
Release : 1998
Category : Electronic commerce
ISBN :
Author : Catherine L. Mann
Publisher : Peterson Institute
Page : 242 pages
File Size : 42,54 MB
Release : 2000
Category : Business & Economics
ISBN : 9780881322743
Economist Mann and scholars of international studies and electronic commerce offer both general analysis and specific examples of government policies to promote international electronic commerce for the greatest gain. They consider telecommunications, finance, domestic distribution, taxation, privacy, and international trade. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Becker, Annie
Publisher : IGI Global
Page : 2522 pages
File Size : 33,65 MB
Release : 2007-12-31
Category : Business & Economics
ISBN : 1599049449
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author : United States. Congress. House. Committee on Commerce
Publisher :
Page : 176 pages
File Size : 15,90 MB
Release : 1998
Category : Electronic commerce
ISBN :
Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 24,6 MB
Release : 2009
Category : Electronic commerce
ISBN : 9781616100292
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 1350 pages
File Size : 43,20 MB
Release : 2006-03-31
Category : Business & Economics
ISBN : 1591408008
[Administration (référence électronique)].
Author : Dixit, Shailja
Publisher : IGI Global
Page : 385 pages
File Size : 12,13 MB
Release : 2016-02-26
Category : Business & Economics
ISBN : 1466699221
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Author : United States. Congress. House. Committee on Commerce
Publisher :
Page : 624 pages
File Size : 27,14 MB
Release :
Category :
ISBN :
Author : Ajay K. Manrai
Publisher : Springer
Page : 538 pages
File Size : 42,65 MB
Release : 2015-06-09
Category : Business & Economics
ISBN : 3319173561
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : New York Academy of Sciences
Publisher : Psychology Press
Page : 375 pages
File Size : 10,95 MB
Release : 2004
Category : Architecture
ISBN : 0415281210
This book explores all the issues behind the creation of new infrastructures and examines the effects they will have on the shape of the cities in the twenty-first century.
