A Practical Introduction to Mixed Methods for Business and Management


Book Description

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.




Business Research Methods


Book Description




Qualitative Methods in Business Research


Book Description

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.




Research Methods in International Business


Book Description

Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the most relevant and highly cited research methods articles from the Journal of International Business Studies (JIBS). Each piece is accompanied by a new Commentary written by experts in the field; some also include Further Reflections by the original authors. Encompassing both qualitative and quantitative approaches, this comprehensive volume explores research design, testing and reporting, as well as specific methodological issues such as endogeneity, common method variance, and theorising from case studies. With recommendations for best practices relating to interaction effects, hypothesis testing, and replicability, this book is a unique and up-to-date reference source on the latest research methods and practices in international business. The book will also be essential reading for those studying any sub-discipline of IB research, including international economics, entrepreneurship, finance, management and marketing.




Quantitative Methods in Educational and Social Research Using Spss


Book Description

Quantitative Methods in Educational and Social Research Using SPSS bridges the gap between introductory and advanced volumes on quantitative methods. Central to the text is an emphasis on the concept of modelling at the core of data analysis. The implications of the modelling approach are taken all the way back to the stages of research design and sampling, and use of simple descriptive statistics. Using this as a lens the book then moves on to explain carefully a full range of statistical techniques from basic procedures such as correlation and analysis of variance, to advanced methods such as multiple regression, path analysis and multilevel modelling. Key features of the book include: Crucial points illustrated by getting readers to work through key theoretical and analytical tasks A CD that offers step by step guidance on the use of SPSS and example analyses for each of the methods covered by the text Clear explanation of the conceptual background to all the analytical techniques included in the book A range of example datasets The aim throughout is to help you gain a fully-grounded conceptual grasp of different techniques, allowing you to apply these thoughtfully, as well as helping you progress towards a more advanced understanding through a step-by-step approach. This book is for you if you are a student or researcher in education or a related field and want an introductory resource that helps you get up to speed quickly.




The Essentials of Business Research Methods


Book Description

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.




Business Research Methods:


Book Description

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an




Thinking Tools


Book Description

The Thinking Tools is a self-help book for preparing doctoral students towards navigating a 3-year PhD journey. It will help new doctoral candidates who just realized how overwhelming things are once the journey started. It also enlightens those doctoral students who are thinking about quitting the journey because the end never seems to be in sight. Based on the author’s ethnography study, the book points out key misconceptions at different research design phases, which are detrimental to postgraduates from developing countries due to differences in their learning cultures. The book includes several unconventional tips such as for fast critical writing and avoidance of research methodology thinking until after completion of rigorous literature review. The Thinking Tools book is a systematic compilation of selected simple tools for helping graduate students develop their understanding about the complex doctoral study. Kicking off with an emotional problem identification, the author introduces the innovative RQ Constructs formulae for developing novel inquiries. She details how this inquiry concept helps visualise the critical linkages among key research methodology components to ensure a doctoral qualification. The tools have proven to accelerate critical thinking competency if followed well by the doctoral students with some guidance from their supervisors.




Business Research Methods


Book Description