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Elsevier's Dictionary of Advertising

Author : S.G. Manoilova

Publisher : Elsevier Science

Page : 0 pages

File Size : 13,26 MB

Release : 2002-09-13

Category : Business & Economics

ISBN : 9780444506917

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Book Description

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.





Dictionary of Symbols and Imagery

Author : Ad de Vries

Publisher : Amsterdam ; London : North-Holland Publishing Company

Page : 540 pages

File Size : 14,66 MB

Release : 1974

Category : Reference

ISBN :

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Book Description



Dictionary of Energy

Author : Cutler J. Cleveland

Publisher : Newnes

Page : 701 pages

File Size : 48,66 MB

Release : 2014-10-20

Category : Technology & Engineering

ISBN : 0080968120

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Book Description

The Dictionary of Energy, Second Edition is a comprehensive and authoritative reference on all aspects of energy and its role in society. Edited by Cutler J. Cleveland and Christopher Morris, the editors of Handbook of Energy, Volumes 1 and 2, this authoritative resource comes at a time when the topic of energy prices, resources and environmental impacts are at the forefront of news stories and political discussions. The Second Edition of Dictionary of Energy contains over 10,000 terms, across 40 key subject areas in energy (e.g. solar, oil & gas, economics, models, policy, basic concepts, sustainable development, systems, renewable/alternative energy, water, etc), with additional window essays on key issues, such as Biomass, Ecological Footprint, Exergy, Fuel Cell, and Hybrid Vehicles. Dictionary of Energy, Second Edition is a valuable reference for undergraduate and graduate students, academics, and research scientists who study energy, as well as business corporations, professional firms, government agencies, foundations, and other groups whose activities relate to energy. - Comprises over 10,000 terms and definitions covering 40 scientific disciplines and topics - Window essays on subjects such as life cycle assessment, methane, and tragedy of the commons written by leading scientists in the field - Definitions are accompanied by photos and illustrations - Over 2,200 new or revised terms - Seventy-five percent of photos and illustrations either revised or new for this edition



A Comprehensive Reference Dictionary of Linguistics, A-D

Author : Huseynaga Rzayev

Publisher : Wipf and Stock Publishers

Page : 603 pages

File Size : 28,74 MB

Release : 2019-09-10

Category : Language Arts & Disciplines

ISBN : 1532669844

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Book Description

This exhaustive linguistic dictionary has been designed both for classroom use and for English language professionals. It provides a unique and effective learning source which ‘mirrors’ the continual spring of linguistic knowledge. It suggests a comprehensive, insightful analysis of the highly controversial and complicated issues of present day linguistics. This dictionary provides a pedagogical tool for those teaching various aspects of language to both upper lever undergraduates and graduate level researchers, and exploits the benefits of Turkish, Azerbaijani and Russian language scholarship in this field.



Elsevier's Dictionary of Symbols and Imagery

Author : Ad de Vries

Publisher : Brill Academic Pub

Page : 627 pages

File Size : 17,27 MB

Release : 2004

Category : Reference

ISBN : 9780444513458

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Book Description

This dictionary supplies associations which have been evoked by plants, animals, gems, objects and concepts throughout the history of Western civilization, from the hieroglyphs of ancient Egypt to the poetry of Dylan Thomas. It supplies background information from fields which may not be everyone's specialty, such as biology and mythology. It gives not one, but several meanings which may apply simultaneously, since indefiniteness is the mark of symbols. No fine distinction is made between symbols, allegories, metaphors, signs, types or images, since such subtle distinctions, however sensible from a scientific point of view, are useless to a person struggling with the deeper comprehension, and thus appreciation, of a particular 'symbol'.Important general entries are listed such as archetypes, ass, binary, bull, calendar, eagle, elements, Great Goddess, Sacred King, sun, etc., which it is advisable to read first. Information was gathered from primary sources: both famous and obscure classical authors; the Bible; the medieval scholar and musician Hildegard von Bingen; but also Donne, Shakespeare and Eliot. Lists of primary and secondary literature are included. From the many notes left behind by the late Ad de Vries, his son has gathered enough new material to enlarge the original 1974 edition more than 20%. Included are many new entries taken from herbals and lapidaries as well as ancient books on medicine, architecture and dreams.This dictionary is an invaluable source of reference for students of many disciplines, as well as for writers and artists.



Mosby's Medical Dictionary - E-Book

Author : Mosby

Publisher : Elsevier Health Sciences

Page : 1986 pages

File Size : 41,69 MB

Release : 2012-11-15

Category : Medical

ISBN : 0323112587

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Book Description

So much more than just a bestselling dictionary, Mosby’s Medical Dictionary, 9th Edition is a one-stop reference to help you make sense of the complex world of health care. It features over 56,000 authoritative definitions, quick-reference appendixes, a color atlas of the human body, and more than 2,450 full-color illustrations — nearly three times more than any other dictionary available — making it an indispensable reference for health care consumers and professionals alike. UNIQUE! More than 2,450 color photographs and line drawings demonstrate and explain complex conditions and abstract concepts. Over 56,000 comprehensive, authoritative, high-quality definitions include expanded definitions for selected entries, particularly major diseases, disorders, and procedures. A Color Atlas of Human Anatomy contains 43 pages of clearly labeled drawings for easy A&P review and reference. Quick-reference appendixes offer quick access to useful reference information, such as commonly used abbreviations, language translation guides, American sign language, and more. A strict, common-sense alphabetical organization with no subentries makes it easy to find key terms and definitions. NEW! Over 300 new and updated illustrations visually clarify key definitions and reflect current health care practice and equipment. NEW! Approximately 11,000 new and revised definitions reflect the latest developments in health care. NEW! Editor Marie O’Toole, EdD, RN, FAAN lends her expertise to this new edition, reviewing and revising all definitions and assembling a team of leading consultants and contributors.



Elsevier's Dictionary of Technical Abbreviations

Author : S. Bobryakov

Publisher : Elsevier

Page : 1184 pages

File Size : 14,3 MB

Release : 2005-03-23

Category : Technology & Engineering

ISBN : 0080460194

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Book Description

The English-Russian dictionary of technical abbreviations contains nearly 65,000 entries covering various fields and subfields of engineering and technology. Abbreviations are widely used in technical literature and, as a rule, they create difficulties for the reader. Numerous abbreviations are used in technical literature dealing with space, agriculture, electronics, computer science, chemistry, thermodynamics, nuclear engineering, refrigeration, cryogenics, machinery, aviation, business, accounting, optics, radio electronics, and military fields, including abbreviations used on a wide scale by the Navy, Airforce and the Army.In many instances the same abbreviation is used in most different fields of engineering and technology though depicting different notions. There are cases when the same abbreviation may have dozen of meanings, depending on the specific field of engineering.The entries are arranged in alphabetical order. A wide range of literature has been explored for the selection and translation of the abbreviations. The dictionary has been compiled by comparing parallel texts in both languages, and by consultation with experts.This publication will be invaluable to the personnel of designing bureaus and research institutions, and also to translators, scientists, researchers, designers and university personnel dealing with various fields of engineering and technology.approx. 125,000 terms



Dictionary of Optometry and Vision Science

Author : Michel Millodot

Publisher : Elsevier Health Sciences

Page : 425 pages

File Size : 17,42 MB

Release : 2017-10-19

Category : Medical

ISBN : 0702072230

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Book Description

Completely revised, updated, and redesigned, this classic dictionary by Dr. Michel Millodot continues to be an essential resource for all optometrists in training and in practice, as well as residents in ophthalmology. It is also a crucial source of information for anyone involved in vision science and in the optical industry. It now includes many new entries on pathology, pharmacology, investigative techniques, visual perception, optics and contact lenses. This edition presents all of the features that have made it so successful in the past, such as succinct, understandable definitions, comprehensive tables and illustrations, clinical advice, and extensive cross-references. Uniquely blending the best features of a textbook, a dictionary, and a practical handbook, Dictionary of Optometry and Vision Science remains a cornerstone for all those providing eye care, engaged in vision science, or entering the optical industry. Now includes definitions of over 5600 terms, as well as 90 tables and 253 illustrations that enhance understanding of many of the definitions. Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.



Elsevier's Dictionary of Soil Science

Author : A. Canarache

Publisher : Elsevier

Page : 1355 pages

File Size : 11,34 MB

Release : 2006-10-17

Category : Science

ISBN : 0080561314

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Book Description

This dictionary includes some 9200 terms, each with a definition and often and additional descriptive text in English, the terms being translated in French, German and Spanish. It is more complete than similar previously published dictionaries or glossaries, and contains all fields of soil science as well as some adjacent fields of other earth sciences, agriculture and engineering. Present concepts and definitions are detailed along with earlier concepts, not only for historical reasons but also for developing new ideas. Concepts, terms and definitions usual in literature of various countries are discussed and compared, to offer an appropriate exchange of ideas. Soil classifications and methodologies for soil investigation coming from a score of European, American and other countries and international organisations are presented, and correlations between names of soil taxa in different classifications are suggested. Readers active in all branches of soil science will find accessible answers to many of their questions, either directly referring to procedures used in the organisations where they work, or related to way of thinking in other countries. Readers active in other branches, but needing information on soils, will also find answers to this dictionary of great assistance to their research.* Over 9200 terms with definitions in English and translations in French, German, Spanish* Includes all fields of soil science and many connected sciences* All present-day terminology with inclusion of earlier, classical concepts and terms * Terminology in current USDA Soil Taxonomy, FAO World Reference Base or Soil Resources, and other documents from different countriesGranted the "N.Cernescu" award from the Romanian Academy on Agricultural and Forestry Sciences