English in Business and Commerce


Book Description

This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.




English for Business Life Audio


Book Description

English for Business Life is written by experts in international business communication who understand how fast-moving changes are affecting the language and skills that people need to be effective in the workplace.The course presents the English essential for doing business in today's global marketplace. It takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speakers of many nationalities.




The Sales Messenger


Book Description




English for Life: Elementary: Student's Book


Book Description

One-page lessons - a simple approach for students and teachers Positive 'Now I can' learning goal in every lesson Real-life language focus (English for Everyday Life lessons) Colourful mix of photos and illustrated stories Study and reference section - wordlists, grammar, audio scripts, irregular verbs, pronunciation chart




One Day in the Life of the English Language


Book Description

A one-of-a-kind handbook that uses a day in the life of written English to illustrate the benefits of effective grammar Generations of student writers have been subjected to usage handbooks that proclaim, "This is the correct form. Learn it"—books that lay out a grammar, but don't inspire students to use it. By contrast, this antihandbook handbook, presenting some three hundred sentences drawn from the printed works of a single, typical day in the life of the language—December 29, 2008—tries to persuade readers that good grammar and usage matter. Using real-world sentences rather than invented ones, One Day in the Life of the English Language gives students the motivation to apply grammatical principles correctly and efficiently. Frank Cioffi argues that proper form undergirds effective communication and ultimately even makes society work more smoothly, while nonstandard English often marginalizes or stigmatizes a writer. He emphasizes the evolving nature of English usage and debunks some cherished but flawed grammar precepts. Is it acceptable to end a sentence with a preposition? It is. Can you start a sentence with a conjunction? You can. OK to split an infinitive? No problem. A grammar and usage handbook like no other, One Day in the Life of the English Language features accessible chapters divided into "Fundamentals," "Fine Tuning," and "Deep Focus," allowing readers to select a level most suited to their needs. It also includes a glossary, a teachers' guide, and a section refuting some myths about digital-age English.




English for Business Life


Book Description

English for Business Life is written by experts in international business communication who understand how fast-moving changes are affecting the language and skills that people need to be effective in the workplace. The course presents the English essential for doing business in today's global marketplace. It takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speakers of many nationalities.




English for Life


Book Description

One page. One lesson. One focus. Everything you look for in an English course, made simple.




Life - Pre-Intermediate


Book Description

Life is an exciting new six-level adult series that turns learning English into an exploration of the world we live in by drawing on National Geographic content such as images, articles and videos. Student's Book contains: engaging tasks with fascinating NG content ; review at end of each unit ; grammar reference with practice activities. CEF: A1-C1.




The Making of the English Middle Class


Book Description

This is the first major study of a neglected yet extremely significant subject: the London middle classes in the period between 1660 and 1730, a period in which they created a society and economy that can be seen with hindsight to have ushered in the modern world. Using a wealth of material from contemporary sources--including wills, business papers, inventories, marriage contracts, divorce hearings, and the writings of Daniel Defoe and Samuel Pepys--Peter Earle presents a fully rounded picture of the "middling sort of people," getting to the hearts of their lives as men and women struggling for success in the biggest, richest, and most middle-class city in contemporary Europe. He examines in fascinating and convincing detail the business life of Londoners, from apprenticeship through the problems and potential rewards of different occupational groups, going on to look at middle-class family, social, political and material life--from relationships with spouses, children, servants, and neighbors, to food and clothes and furniture, to sickness, death, and burial. Stimulating, scholarly, and constantly illuminating, this book is an important and impressive contribution to English social history.




English for Life: Pre-intermediate: Student's Book


Book Description

One-page lessons - a simple approach for students and teachers Positive 'Now I can' learning goal in every lesson Real-life language focus (English for Everyday Life lessons) Colourful mix of photos and illustrated stories Study and reference section - wordlists, grammar, audio scripts, irregular verbs, pronunciation chart