Entertainment Industry Economics


Book Description

In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.




The Definitive Guide to Entertainment Marketing


Book Description

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.




Entertainment Rigging


Book Description







Entertainment Residuals


Book Description

A full color guide to entertainment residuals. PRELIMINARY EDITION. FEBRUARY 2015. CONTAINS MUCH CONTENT, BUT ALSO MANY TBD'S. DOES NOT INCLUDE 2017 MODIFICATIONS; COMMERCIALS; INTERNATIONAL. CONTACT AUTHOR WITH ANY QUESTIONS.







Vaudeville and the Making of Modern Entertainment, 1890–1925


Book Description

Today, vaudeville is imagined as a parade of slapstick comedians, blackface shouters, coyly revealed knees, and second-rate acrobats. But vaudeville was also America's most popular commercial amusement from the mid-1890s to the First World War; at its peak, 5 million Americans attended vaudeville shows every week. Telling the story of this pioneering art form's rise and decline, David Monod looks through the apparent carnival of vaudeville performance and asks: what made the theater so popular and transformative? Although he acknowledges its quirkiness, Monod makes the case that vaudeville became so popular because it offered audiences a guide to a modern urban lifestyle. Vaudeville acts celebrated sharp city styles and denigrated old-fashioned habits, showcased new music and dance moves, and promulgated a deeply influential vernacular modernism. The variety show's off-the-rack trendiness perfectly suited an era when goods and services were becoming more affordable and the mass market promised to democratize style, offering a clear vision of how the quintessential twentieth-century citizen should look, talk, move, feel, and act.




The Event Safety Guide


Book Description

EBOOK ONLY FRENCH EDITION The Event Safety Guide is the United States’ first published safety guidance directed specifically at the live event industry. Culled from existing life safety standards and the insight of top professionals within the event industry, The Event Safety Guide compiles the best operational practices currently available in the live event industry in a single easily referenced manual. The guide is not a “how-to book” or a complicated set of standards. Rather, it is intended to help busy industry professionals know what safe workplace practices might be, heighten their understanding of the importance of safety in everything they do, and apply these best practices in their daily work. Designed for field use, The Event Safety Guide is categorically organized and written in straightforward and easily understood language. Thirty-nine chapters and five appendixes address a broad range of subjects relevant to most events, including emergency planning, weather preparedness, and fire safety, as well as specific technical issues such as pyrotechnics, rigging, and temporary staging. Included appendixes provide additional resources, including helpful planning checklists and information on the National Incident Management System (NIMS) Incident Command System (ICS). All referenced standards are thoroughly cited within the text to ensure readers know precisely where to turn for additional information. Whether you’re a seasoned veteran or just starting out in the event industry, you’ll find The Event Safety Guide to be an indispensable reference when planning your next event.




Digital Storytelling


Book Description

Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.




HowExpert Guide to Entertainment


Book Description

If you’re passionate about movies, music, and pop culture, HowExpert Guide to Entertainment: The Ultimate Handbook for Exploring Movies, Music, and Pop Culture Trends is your all-in-one companion. This comprehensive guide dives deep into film, TV, music, social media, video games, and beyond. Whether you’re a casual fan, a pop culture enthusiast, or someone dreaming of an entertainment career, this book offers a vibrant journey through the dynamic entertainment world. From classic cinema to the latest streaming trends, digital music evolution to social media sensations, this guide covers every corner of entertainment. Inside, you will discover: - Chapter 1: Introduction to Entertainment – Explore entertainment’s roots, cultural impact, and evolution. - Chapter 2: Movies & Film – Dive into cinema’s history, iconic films, popular genres, and cinematography. - Chapter 3: Television & Streaming – Uncover TV’s evolution, must-watch series, top genres, and streaming trends. - Chapter 4: Music & Audio Entertainment – Follow music’s journey through genres, legendary artists, and digital platforms. - Chapter 5: Video Games & Interactive Entertainment – Trace video game history, top genres, hit titles, and esports. - Chapter 6: Social Media & Viral Trends – Discover how social media shapes trends and influences pop culture. - Chapter 7: Live Performances & Events – Experience the thrill of concerts, theater, comedy, and live sports. - Chapter 8: Literature & Storytelling – Understand storytelling's role in entertainment, from classics to modern adaptations. - Chapter 9: Celebrity Culture & Influencers – See how modern celebrities and influencers drive pop culture. - Chapter 10: Comedy & Humor – Follow the evolution of comedy, from vaudeville to social media sketches. - Chapter 11: Theme Parks & Amusement – Visit theme parks, iconic attractions, and their impact on tourism. - Chapter 12: Fashion & Entertainment – Discover how fashion connects with entertainment, from red carpets to music videos. - Chapter 13: Entertainment Technology – Learn how VR, AI, and tech innovations are transforming entertainment. - Chapter 14: The Business of Entertainment – Explore industry operations, career paths, and marketing insights. - Chapter 15: Global Entertainment – Uncover international films, music, and cultural influences shaping global trends. - Chapter 16: Impact of Entertainment on Society – Analyze entertainment’s role in shaping values, politics, and social change. - Chapter 17: Conclusion – Reflect on entertainment’s impact on our lives. - Chapter 18: Appendices – Access resources to expand your entertainment knowledge. Why This Guide is Essential for Your Entertainment Journey: - Comprehensive Coverage: Gain insights into movies, TV, music, video games, and more, making it ideal for all entertainment fans. - Pop Culture Insights: Understand how entertainment drives trends, shapes cultural norms, and influences societal values. - Interactive & Engaging: Fun facts, trivia, and quizzes make learning about entertainment immersive and enjoyable. - Industry Knowledge: Discover practical tips, career advice, and behind-the-scenes insights for aspiring professionals in the entertainment industry. Whether you’re exploring your favorite film genres, diving into new music trends, or uncovering the rise of digital media, HowExpert Guide to Entertainment has it all. This book will expand your knowledge, fuel your curiosity, and ignite your passion for movies, music, TV, and beyond. Don’t miss this opportunity to dive into the captivating world of entertainment—get your copy today and embark on an exciting and enriching journey that brings the magic of movies, music, and pop culture right to your fingertips! HowExpert publishes how to guides on all topics from A to Z.