Fashion India


Book Description

Celebrates the new Indian designers—from ready-to-wear and haute couture to bridal and menswear—currently transforming the international fashion scene India is a rising star in the world of fashion. Drawing on an inimitable creative inheritance stretching back thousands of years, the country’s designers are rapidly securing India’s place in the future of fashion. Larger cities like Delhi and Mumbai, home to Lakmé Fashion Week and already destinations for the fashion elite, are no longer the sole players, as Pune and Bangalore grow increasingly influential. Across India, young designers are acting on the opportunities provided by the increasing influence of the nation’s fashion shows and the expanding market for boutiques and online retail. This timely first survey of Indian fashion celebrates the achievements of such young designers as Rahul Mishra, Aneeth Arora, and Ruchika Sachdeva, as well as the visually vibrant designs of established superstars including Manish Aurora, Abu Jani, Sandeep Khosla, and others. Illuminating profiles of the designers are interwoven with interviews conducted by the author especially for this book. Lush illustrations of all the hottest looks range from luxury bridal and ethnic formal wear to contemporary interpretations of the sari. Descriptions of the various techniques and materials employed reveal the skill behind each incredible garment, from traditional crafts like handloom weaving, color-resist dyed silk, intricate embroidery and appliqué, to cutting-edge fabrication and construction methods.




Indian Fashion


Book Description

Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.




India


Book Description

Between 2000-2008 India's economic and political ascendancy were charted in the worlds press. This period of dynamism ushered in an increased sense of confidence, aspiration and pride in being Indian. This book is about the response of the design community to India's changing environment. It focuses on fashion, graphic and interior design as metaphors of the complex networks that constitute globalisation within key metropolitan centres of India. Examined within the context of their production and consumption, and through their economic, social, political and cultural underpinnings, a picture emerges which conveys how designers grapple with issues of identity and globalisation, nationhood and modernity, ethics and commerce.




Mapping Innovation in India’s Creative Industries


Book Description

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.




Indian Sari


Book Description

The sari has remained an essential part of culture, tradition and fashion in South Asia and India through many centuries. This book examines the variety of meanings which it carries as a symbol of Indian femininity and tradition as well as a means of creative fashion expression for modern India. It discusses the semiotic interpretations of the sari today by understanding its significance for traditional weavers, designers and people who wear saris at home, work or for religious or cultural occasions. Through surveys, interactions and interviews, the author explores the shared experience of wearing saris in different social and cultural settings across economic groups in farms and boardrooms as well as a means of creative expression for young Indians. It also looks at the processes involved in making traditional saris today, draping and weaving styles, buying behaviour, saris in pop-culture, pride parades and Bollywood and interpretations of what the sari signifies in different socio-economic circles in India. This book will be of interest to students of fashion, design, fashion business, history and cultural studies. It will also be useful for professionals working in the fashion industry and designers.




Fashion Marketing Management


Book Description

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.




Beyond the Mainstream: Top 50 Emerging Careers for GenNexT


Book Description

If you compete to be the best you may become the number one … but if you work to be unique, you will be the only one…. Anonymous You want to make a great life for yourself and that depends wholesomely on what career you make. You really want to make a careful and well thought out decision, don’t you? You want to follow your passion... your interests... but are not sure if you will be able to really make it big. Big in terms of your expected social and financial growth. Big enough to make your loved ones proud of you. You just want to make one life … but the million options out there just camouflage that One which is yours. Sometimes lack of information and sometimes self-doubt is what keeps your brakes pressed when you really want to accelerate. So here we bring, handpicked TOP 50 emerging careers for You – The Millennial, the Centennial or the Alpha Gen. A career for each one of you and yet different from the routine. With all the important information you may just need to make that decision. Whether you feel you are a techie or a free spirited or one with a business knack, you may just have your eureka moment here.. You may just find that ONE which belongs to you… the one which YOU belong to..




Fibre2Fashion - Textile Magazine - March 2018


Book Description

Earlier this year, the Union government declared open the automatic route for foreign direct investment (FDI) in single-brand retail, making it easier for big Western brands to start retail operations in India from the coming financial year. The March 2018 edition of Fibre2Fashion explores the FDI decision, and also how and in what way this has a bearing on ‘Make in India’. Looking at Make in India from differing perspectives, this edition also carries stories ranging from technology to accessories and home fashion. In addition to regular features, there is none other than Jaya Jaitly, expert in traditional arts and crafts, arguing about the use of natural fibres and colours, produced ethically and sustainably. Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.




Design Creativity 2010


Book Description

What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. Design Creativity 2010 comprises advanced research findings on design creativity and perspectives on future directions of design creativity research. The papers included were presented and discussed at the first ICDC (International Conference on Design Creativity), which was held at Kobe, Japan, in 2010. Design Creativity 2010 encourages readers to enhance and expand their activities in the field of design creativity.




Traditional Indian Textiles


Book Description

Traditional Indian textiles are an embodiment of artistic expression, cultural heritage, and centuries-old craftsmanship. They serve as a tapestry of colors, patterns, and techniques that reflect the rich diversity and intricate tapestry of India's cultural landscape. Each textile tells a story, weaving together the threads of history, tradition, and creativity that have shaped the vibrant tapestry of Indian textile traditions. This preface aims to delve into the captivating world of traditional Indian textiles, exploring their significance, beauty, and enduring legacy. It invites readers to embark on a journey through time, unraveling the captivating tales spun by skilled artisans and weavers across the length and breadth of India. India's textile heritage is a treasure trove of techniques and designs that have been nurtured for generations. From the delicate handwoven silk sarees of Varanasi to the intricate block prints of Rajasthan, from the vibrant tie-dye textiles of Gujarat to the ornate embroidery of Lucknow, each region boasts its own distinct textile tradition. These traditions not only bear witness to the artistic prowess of the artisans but also serve as a testament to the deep-rooted connection between textiles and Indian culture. Throughout history, Indian textiles have not only adorned the bodies of its people but have also played a pivotal role in religious rituals, social ceremonies, and daily life. The harmonious blend of colors, the meticulous craftsmanship, and the profound symbolism embedded in the textiles are a testament to the profound reverence for aesthetics and the interplay between tradition and innovation. In recent times, there has been a renewed appreciation for traditional Indian textiles, both within India and on the global stage. Designers, artists, and connoisseurs of textile arts are rediscovering the beauty and cultural significance of these textiles, incorporating them into contemporary fashion, interior design, and artistic creations. This revival not only brings these art forms into the limelight but also ensures the preservation of traditional skills and empowers the communities involved in their creation. Yet, as we celebrate the beauty and legacy of traditional Indian textiles, it is essential to acknowledge the challenges they face in a rapidly changing world. Globalization, modernization, and the relentless pursuit of mass production pose significant threats to the sustainability and preservation of these precious traditions. It is our collective responsibility to protect and promote these invaluable art forms, ensuring that future generations can continue to appreciate the legacy of traditional Indian textiles. This preface sets the stage for an immersive exploration of the world of traditional Indian textiles, delving into their historical significance, cultural context, craftsmanship, and the efforts being made to preserve and promote them. Through this journey, we hope to foster a deep appreciation for the intricacies and beauty of these textiles, inspiring a renewed commitment to their preservation and promotion. Join us on this captivating voyage through the realms of traditional Indian textiles, where heritage meets artistry, and the threads of the past intertwine with the present to create an enduring legacy of beauty, culture, and tradition.