Author : Armand Mattelart
Publisher : Routledge
Page : 427 pages
File Size : 33,91 MB
Release : 2005-09-20
Category : Social Science
ISBN : 1134942370
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Author : Jean J. Boddewyn
Publisher :
Page : 64 pages
File Size : 17,86 MB
Release : 1989
Category : Advertising
ISBN :
Author :
Publisher :
Page : 760 pages
File Size : 31,67 MB
Release : 1985
Category : Advertising
ISBN :
Author : Karl P. Sauvant
Publisher : Taylor & Francis
Page : 444 pages
File Size : 35,66 MB
Release : 1993
Category : Business & Economics
ISBN : 9780415085519
Author :
Publisher :
Page : 2232 pages
File Size : 32,8 MB
Release : 1990
Category : American literature
ISBN :
A world list of books in the English language.
Author : Tom Griffin
Publisher : Butterworth-Heinemann
Page : 478 pages
File Size : 16,14 MB
Release : 1993
Category : Business & Economics
ISBN : 9780750605526
Intended for undergraduate marketing and business studies students, this book identifies and explains the principles of marketing communications used by producers of consumer and individual goods and services operating in two or more countries in different parts of the world.
Author :
Publisher :
Page : 576 pages
File Size : 48,64 MB
Release : 1959
Category : Marketing
ISBN :
Author : Rein Rijkens
Publisher : North Holland
Page : 420 pages
File Size : 27,46 MB
Release : 1986
Category : Advertising laws
ISBN :
Author : New York Public Library. Research Libraries
Publisher :
Page : 556 pages
File Size : 32,57 MB
Release : 1976
Category : Business
ISBN :
Author :
Publisher :
Page : 494 pages
File Size : 15,63 MB
Release : 1918
Category : Business
ISBN :
