Format Friction


Book Description

"With the rise of the gramophone circa 1900, the shellac disc mushroomed into the dominant sound format of the first half of the twentieth century. Format Friction brings together a set of local encounters with the shellac disc, beginning with its preconditions in South Asian knowledge and labor as well as early colonial expeditions to capture sounds, to offer a global portrait of this format. Spun at 78 revolutions per minute, the shellac disc had become an industrial standard, even while the gramophone itself remained a novelty. The very basis of this early sound reproduction technology was friction, an elemental materiality of sound shaped through cultural practice. Yet the recording of sounds was only one element in the making of this global format. Using friction as a lens, Gavin Williams reveals the environments plundered, the materials seized, the ears entangled. Bringing together material, political, and music history, Format Friction decenters the story of a beloved medium and so too explores new ways of understanding listening in technological culture more broadly"--




Friction


Book Description

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.




Book


Book Description

The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it's happening right now"--and it is happening faster than anyone predicted. Yet this is only a transitional phase. Book: A Futurist's Manifesto is your guide to what comes next, when all books are truly digital, connected, and ubiquitous. Through this collection of essays from thought leaders and practitioners, you'll become familiar with a wide range of developments occurring in the wake of this digital book shakeup: Discover new tools that are rapidly transforming how content is created, managed, and distributed Understand the increasingly critical role that metadata plays in making book content discoverable in an era of abundance Look inside some of the publishing projects that are at the bleeding edge of this digital revolution Learn how some digital books can evolve moment to moment, based on reader feedback







Technical Memodrandum


Book Description




Smart Retail


Book Description

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.




Forecasting the 10-hour Timelag Fuel Moisture


Book Description

Avalanche dynamics equations are used to estimate flow heights, velocities, specific thrust pressure, maximum specific weight of avalanche debris, and runout distance for 12 avalanche case studies from the Colorado Rocky Mountains. Suggestions are made for using this engineering approach for avalanche zoning and land use planning.




Characterization and Failure Analysis of Plastics


Book Description

The selection and application of engineered materials is an integrated process that requires an understanding of the interaction between materials properties, manufacturing characteristics, design considerations, and the total life cycle of the product. This reference book on engineering plastics provides practical and comprehensive coverage on how the performance of plastics is characterized during design, property testing, and failure analysis. The fundamental structure and properties of plastics are reviewed for general reference, and detailed articles describe the important design factors, properties, and failure mechanisms of plastics. The effects of composition, processing, and structure are detailed in articles on the physical, chemical, thermal, and mechanical properties. Other articles cover failure mechanisms such as: crazing and fracture; impact loading; fatigue failure; wear failures, moisture related failure; organic chemical related failure; photolytic degradation; and microbial degradation. Characterization of plastics in failure analysis is described with additional articles on analysis of structure, surface analysis, and fractography.




Transient Airflow in Building Drainage Systems


Book Description

Giving you the first comprehensive presentation of the ground breaking research undertaken at Heriot Watt University, with Research Council and industrial funding, this book brings a new perspective to the design of building drainage and vent systems. It provides the building services community with clear and verifiable design methods that will be robust enough to meet challenges such as climate change and water conservation; population migration to the mega cities of the developing world, and the consequent pressures of user concentration; the rise of the prestige building and the introduction of new appliances and control strategies. These all combine to make traditional codified design guidance insufficient. Many assumptions in existing codes defining the entrained airflows within building drainage vent systems cannot be theoretically supported, so designers concerned with these systems need analysis and simulation capabilities which are at least as reliable as those enjoyed by other building services practitioners. The Method of Characteristics solution techniques which are well established in the pressure surge field are now used to provide solutions for drainage designers. The material is applied to a whole range of abstract scenarios then to a series of real world applications including the forensic modelling of the SARS virus spread within Amoy Gardens in 2003 and the refurbishment of the O2 Dome. Applications to specialised services, including underground station drainage and highly infectious disease treatment facilities are discussed and demonstrated, alongside the use of design and simulation techniques in support of product development. Aimed at both professional and academic users, this book serves both as a design aid and as a core text for specialist masters courses in public health and building services engineering.




Information Circular


Book Description