Focus on Writing


Book Description

Focus on Writing: Paragraphs and Essays is a clear, inviting text that engages students visually, demonstrates concepts with color and highlighting, and offers students the support and coverage they need to write well in college. Focus on Writing offers the unique self-assessment tool TEST (Topic sentence, Evidence, Summary statement, and Transitions), which works clearly and simply to motivate students and empowers them to become capable writers and self-editors. In this revision, best-selling authors Laurie Kirszner and Stephen Mandell provide more support for moving from paragraph to essay, more step-by-step coverage of the writing process, and more diverse examples, exercises, and models, making the text both student-friendly and thorough.




A Pocket Guide to Public Speaking


Book Description

This best-selling brief introduction to public speaking offers practical coverage of every topic typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community. This newly redesigned full-color edition offers even stronger coverage of the fundamentals of speechmaking, while also addressing the changing realities of public speaking in a digital world. It features fully updated chapters on online presentations and using presentation software, and a streamlined chapter on research in print and online.




Media Essentials


Book Description

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.




A Pocket Style Manual


Book Description

Clarity, grammar, punctuation and mechanics, research sources, MLA, APA, Chicago, and usage/grammatical terms.




Writing First with Readings


Book Description

Best-selling authors and veteran college writing instructors Laurie Kirszner and Stephen Mandell believe that students learn to write best when they use their own writing as a starting point. In Writing First with Readings: Practice in Context, designed for the paragraph to essay course, Kirszner and Mandell take seriously the ideas and expressive abilities of developmental students, as well as their need to learn the rules of writing and grammar. Visual writing prompts that open every chapter get students writing immediately. By moving frequently between their own writing, writing models and instruction, and workbook-style mastery exercises, students get constant reinforcement of the skills they are learning. Thoughtful chapters on college success, research, and critical reading, along with high-interest essays, round out the text, making it the perfect introduction to college writing. Read the preface.




Writing about Writing


Book Description

Based on Wardle and Downs’ research, the first edition of Writing about Writing marked a milestone in the field of composition. By showing students how to draw on what they know in order to contribute to ongoing conversations about writing and literacy, it helped them transfer their writing-related skills from first-year composition to other courses and contexts. Now used by tens of thousands of students, Writing about Writing presents accessible writing studies research by authors such as Mike Rose, Deborah Brandt, John Swales, and Nancy Sommers, together with popular texts by authors such as Malcolm X and Anne Lamott, and texts from student writers. Throughout the book, friendly explanations and scaffolded activities and questions help students connect to readings and develop knowledge about writing that they can use at work, in their everyday lives, and in college. The new edition builds on this success and refines the approach to make it even more teachable. The second edition includes more help for understanding the rhetorical situation and an exciting new chapter on multimodal composing. The print text is now integrated with e-Pages for Writing about Writing, designed to take advantage of what the Web can do. The conversation on writing about writing continues on the authors' blog, Write On: Notes on Writing about Writing (a channel on Bedford Bits, the Bedford/St. Martin's blog for teachers of writing).




Health Psychology


Book Description

In its first edition, Richard Straub's text was acclaimed for its solid scientific approach, emphasis on critical thinking, real-world applications, exquisite anatomical art, and complete media/supplements package. The thoroughly updated new edition builds on those strengths to provide an even more effective introduction to the psychology behind why we get sick, how we stay well, how we react to illness, and how we relate to the health care system and health care providers.




Practical Argument


Book Description

From the best-selling authors of the most successful reader in America comes Practical Argument. No one writes for the introductory composition student like Kirszner and Mandell, and Practical Argument simplifies the study of argument. A straightforward, full-color, accessible introduction to argumentative writing, it employs an exercise-driven, thematically focused, step-by-step approach to get to the heart of what students need to understand argument. In clear, concise, no-nonsense language, Practical Argument focuses on basic principles of classical argument and introduces alternative methods of argumentation. Practical Argument forgoes the technical terminology that confuses students and instead explains concepts in understandable, everyday language, illustrating them with examples that are immediately relevant to students’ lives.




Innovation U 2.0


Book Description




The Art of Language Invention


Book Description

From language creator David J. Peterson comes a creative gui de to language constructio, offering an overview of language creation, covering its history from Tolkien's creations and Klingon to today's thriving global community of conlangers. He provides the essential tools necessary for inventing and evolving new languages, using examples from a variety of languages including his own creations.