Gender and Candidate Communication


Book Description

A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.




Gender and Elections


Book Description

The third edition of Gender and Elections offers a systematic, lively, and multifaceted account of the role of gender in the electoral process through the 2012 elections. This timely yet enduring volume strikes a balance between highlighting the most important developments for women as voters and candidates in the 2012 elections and providing a more long-term, in-depth analysis of the ways that gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, presidential and vice-presidential candidacies, voter participation and turnout, voting choices, congressional elections, the political involvement of Latinas, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, Gender and Elections is the most comprehensive, reliable, and trustworthy resource on the role of gender in US electoral politics.




Gender and Elections


Book Description

Gender and Elections offers a systematic, lively, multi-faceted account of the role of gender in the electoral process through the 2004 elections. This timely, yet enduring, volume strikes a balance between highlighting the most important developments for women as voters and candidates in the 2004 elections and providing a more long-term, in-depth analysis of the ways that gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, voter participation and turnout, voting choices, congressional elections, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, this book is the most comprehensive, reliable, and trustworthy resource on the role of gender in electoral politics.




Women in Politics and Media


Book Description

Although women constitute half of the world's population, their participation in the political sphere remains problematic. While existing research on women politicians from the United States, the United Kingdom and Canada sheds light on the challenges and opportunities they face, we still have a very limited understanding of women's political participation in emerging democracies. Women in Politics and Media: Perspectives From Nations in Transition is the first collection to de-Westernize the scholarship on women, politics and media by: 1) highlighting the latest research on countries and regions that have not been 'the usual suspects'; 2) featuring a diverse group of scholars, many of non-Western origin; 3) giving voice through personal interviews to politically active women, thus providing the reader with a rare insight into women's agency in the political structures of emerging democracies. Each chapter examines the complex women, politics and media dynamic in a particular nation-state, taking into consideration the specific political, historic and social context. With 23 case studies and interviews from Latin America, sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe, Asia, Russia and the former Soviet republics, this volume will be of interest to students, media scholars and policy makers from developed and emerging democracies.




Women on the Run


Book Description

The book argues that contrary to conventional wisdom, the candidate's sex plays a minimal role in the majority of US elections.




Women in the American Political System [2 volumes]


Book Description

This book examines how women candidates, voters, and office holders shape U.S. political processes and institutions, lending their perspectives to gradually evolve American life and values. This book provides an encyclopedic sourcebook on the evolution of women's involvement in American politics from the colonial era to the present, covering all of the individuals, organizations, cultural forces, political issues, and legal decisions that have collectively served to elevate the role of women at the ballot box, on the campaign trail, in Washington, and in state- and city-level political offices across the country. The in-depth essays document and examine the rising prominence of women as voters, candidates, public officials, and lawmakers, enabling readers to understand how U.S. political processes and institutions have been—and will continue to be—shaped by women and their perspectives on American life and values. The entries cover a range of women politicians and officials; female activists and media figures; relevant organizations and interest groups, such as Emily's List, League of Women Voters, and National Right to Life; key laws, court cases, and events, such as the Nineteenth Amendment, the Equal Rights Amendment, the Seneca Falls Convention, the passage of Title IX, and Roe v. Wade; and other topics, like media coverage of appearance, women's roles as campaign strategists/fundraisers, gender differences in policy priorities, and the gender gap in political ambitions. The text is supplemented by sidebars that highlight selected landmarks in women's political history in the United States, such as the 2012 election of Tammy Baldwin, the first openly gay U.S. senator.




Gendered Mediation


Book Description

Despite decades of women’s participation in politics and the increasing number of LGBTQ individuals who are seeking and winning political office, the gender identities of Canadian politicians continue to attract media and public attention and shape the way these individuals are perceived and evaluated. Gendered Mediation takes an original, intersectional approach to these issues by building upon the gendered mediation thesis to argue that political communication and reporting reinforces impressions of politics as a masculine domain that privileges men and treats women as outsiders. Organized into three sections, the book investigates politicians’ gendered strategies for shaping their own and others’ public images, the gendered characteristics of media coverage of politicians, and voter reactions to these self-presentations and media depictions. By examining how sexuality, race, age, and class intersect with gender to produce differing political identities and responses, the contributors make new theoretical and empirical interventions into research on gender and political communication. Their findings have profound implications for democracy not only in Canada but for democratic political systems elsewhere.




Cracking the Highest Glass Ceiling


Book Description

This examination of the role of gender stereotyping in media coverage of executive elections uses nine case studies from around the world to provide a unique comparative perspective. In recent years, more and more high-profile women candidates have been running for executive office in democracies all around the world. Cracking the Highest Glass Ceiling: A Global Comparison of Women's Campaigns for Executive Office is the first study to undertake an international comparison of women's campaigns for highest office and to identify the commonalities among them. For example, women candidates often begin as front-runners as the idea of a woman president captures the public imagination, followed by a decline in popularity as stereotypes and gendered media coverage kick in to erode the woman's perceived credibility as a national leader. On the basis of nine international case studies of recent campaigns written by thirteen country specialists, the volume develops an overarching framework which explores how gender stereotypes shape the course and outcome of women's campaigns in the male-dominated worlds of executive elections in North America, South America, Europe, Africa, and Australasia. This comparative approach allows the authors to discriminate between the contingent effects of a particular candidate or national culture and the universal operation of gender stereotyping. Case studies include the campaigns for executive office of Hillary Rodham Clinton (United States, 2008), Sarah Palin (United States, 2008), Angela Merkel (Germany, 2005 and 2009), Ségolène Royal (France, 2007), Helen Clark (New Zealand, 1996-2008), Cristina Fernández de Kirchner (Argentina, 2007), Michelle Bachelet (Chile, 2006), Ellen Johnson Sirleaf (Liberia, 2005), and Irene Sáez (Venezuela, 1998).




The Oxford Handbook of Electoral Persuasion


Book Description

"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--




The Qualifications Gap


Book Description

What does it take for women to win political office? This book uncovers a gendered qualifications gap, showing that women need to be significantly more qualified than men to win elections. Applying insights from psychology and political science and drawing on experiments, public opinion data, and content analysis, Nichole M. Bauer presents new evidence of how voter biases and informational asymmetries combine to disadvantage female candidates. The book shows that voters conflate masculinity and political leadership, receive less information about the political experiences of female candidates, and hold female candidates to a higher qualifications standard. This higher standard is especially problematic for Republican female candidates. The demand for masculinity in political leaders means these women must “look like men” but also be better than men to win elections.




Recent Books