Marketing Essentials


Book Description

Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.







Glencoe Marketing Series: Retailing, Student Edition


Book Description

The new Glencoe Marketing Series: Retailing focuses on retail marketing, management, and merchandising. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.




Essentials of Marketing


Book Description




Marketing Essentials, Student Activity Workbook


Book Description

Includes: vocabulary review, DECA prep, facts and ideas review, marketing applications and computer applications




Glencoe Entrepreneurship: Building a Business, Student Edition


Book Description

Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. The text focuses on the fundamentals of entrepreneurship, recognizing opportunities, determining the feasibility of a business idea, conducting market research, managing marketing strategies, and more. The 2016 copyright adds content on online advertising, social media marketing strategies, and crowdfunding. By the time students finish studying the book, they will have thought through every aspect of a comprehensive business plan. Features and activities found throughout the text help students to prepare for their futures and better understand the many factors affecting business success. Includes Print Student Edition




Glencoe Physical Science, Reading Essentials, Student Edition


Book Description

Reading Essentials, student edition provides an interactive reading experience to improve student comprehension of science content. It makes lesson content more accessible to struggling students and supports goals for differentiated instruction. Students can highlight text and take notes right in the book!




Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition


Book Description

Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities!




Glencoe iScience, Integrated Course 1, Grade 6, Reading Essentials, Student Edition


Book Description

Reading Essentials, student edition provides an interactive reading experience to improve student comprehension of science content. It makes lesson content more accessible to struggling students and supports goals for differentiated instruction. Students can highlight text and take notes right in the book!




Sports and Entertainment Marketing


Book Description

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.